#1 AUTO REPAIR SEO AGENCY

There’s one thing auto repair shops and SEO agencies have in common: low trust levels.

Both the auto repair and SEO industries carry a generally negative reputation. That’s because there’s a level of complexity and knowledge that comes with both professions, and most people don’t care to know the ins and outs. They just want their car to work, just like you’d like SEO to drive more customers to your shop.

Let’s get off on the good foot and strip away the mystery of what SEO is for auto repair shops.

Generally speaking, there are three main components of auto repair SEO: content, digital PR, and technical SEO. When all three are combined together, that’s when auto repair websites enjoy an increase in online visibility for target keyword searches.

Content is blog posts and landing pages that are created to drive more traffic to your website. Each piece of content targets keywords or key phrases that customers are searching for. The idea is that if you create content that satisfies that search intent, you’ll attract more web traffic and be connected with more customers.

Digital PR helps build brand awareness so that your content outranks competitors. As a local auto repair shop, you’ll likely be competing with the big shops online. How can your auto repair shop outrank larger shops? By developing deeper expertise increasing authority online. Digital PR helps with that.

Technical SEO ensures that your website content can be discovered and included in a search engine index. Surprisingly, there’s a lot of issues that can get in the way of a search engine accessing and understanding your content. Technical SEO looks at 100+ issues and makes sure they don’t stand in the way of search engine crawlers.

More than you wanted to know?

Hopefully that helps answer how SEO relates to auto repair shops.

Here are a handful of auto repair blog topics to put your blog into overdrive.

• Content for locals
• Area of expertise posts
• Cost focused articles
• Posts for the DIY’ers
• Mythbuster articles

An example of localized content may be something like “How to find a great auto repair shop in Scottsdale.”

Area of expertise posts can range from your work on “European cars” to “vintage classics.” That way, anyone searching for a specialist can stumble across your blog.

The price sensitive and DIY articles are really about education. By educating customers, you can remove some of that distrust that is associated with auto repair by explaining how much goes into a job.

Mythbuster posts can shine some light on how wrong customers may be about an industry with a bad rap.

Whatever the topic, there’s a lot that an auto repair shop can blog about to help attract inbound foot traffic.

Schedule an initial 15-minute consultation with us through our contact page.

From there, we’ll do a free SEO audit and present a proposal over a call.

Then, we’ll see if it makes sense to partner together.