Carpet cleaning businesses have a tough time separating themselves from the pack in a crowded industry. That’s why so many, no matter how small, have decided to create blogs.
Blogs help draw organic web traffic and improve brand reputation, which, in turn, converts to more customers. Having a strong carpet cleaning marketing strategy supported by blogging can make a huge difference in the return on investment of your carpet cleaning business—if it’s done right.
- Why is blogging important for carpet cleaning companies?
- 5 blog topics for carpet cleaning companies
- Finding carpet cleaning blog topics using Google Trends
- Finding carpet cleaning blog topics using Google Suggest and People Also Ask
- Best practices for using carpet cleaning blogs as a marketing tool
- Next steps after you’ve set up your blog
Blogging is the bread and butter of content marketing, a strategy that involves creating valuable content in the form of blogs, videos, podcasts, and the like to attract targeted audiences.
In 2019, the noted SaaS giant SEMrush found that 91% of marketers used content marketing to promote their clients—and blogging was their most common choice in content marketing tactics.
With a search engine optimized, keyword research-backed blog, you can increase revenue and establish a professional brand image without having to pay for expensive advertising. Beyond that, there are many reasons why blogging just makes sense for carpet cleaning companies, from low-entry costs and the ability to target a local audience to an improved online presence and free social media content.
Customers looking for home or commercial services, like carpet cleaning, will usually turn to the internet to look for solutions for a stained or stinky carpet. Sometimes it takes a bit of research to find out that carpet cleaning is what they need, which is where blogging for carpet cleaning companies comes into play.
If you’ve decided blogging is right for your business, then there’s much work ahead of you, but it will be worth it in the end. If you already have a carpet cleaning blog, you may want to refresh your approach.
Even deciding what to write about is a challenge. To help you jump that first hurdle, we’ve put together five carpet cleaning blog topics that have shown proven results.
How-to guides make amazing blog topics for carpet cleaners, and it’s not hard to imagine why. If carpet cleaning companies can draw in people searching for advice on how to clean their carpets, there’s a high probability that website visitors will turn into a paying customer.
Converting visitors to customers is one of the main goals of blogging, and all the biggest carpet cleaning companies use how-to guides to do it.
For example, below is a blog post about removing stains from carpets by Stanley Steemer.
The article is over 4,000 words and includes trick formatting. The table of contents on the side links down to each section of the blog and scrolls along as you read.
If you’re worried about producing content with this quality and length, don’t. Stanley Steemer also produces smaller, more replicable versions of how-to content for small carpet cleaning companies out there—like this post on “How to Dry Wet Carpet.”
Green products and solutions
Green products and solutions blogs are a very trendy topic that can help increase organic traffic and improve your company image.
Take this example from Zerorez, one of the largest carpet cleaning companies in the US.
They write a ‘green’ blog every year on Earth Day. Sometimes the blog features tips for going green; other times, it discusses top green products. What’s important here is showing customers that you care about the eco-friendly cause.
Hazards and safety tips
Carpet cleaning hazards and safety tips are another common blog topics seen on everything from huge blogs on Stanley Steemer down to local carpet cleaning companies.
For example, here’s an article from Nu-Way Carpet Cleaning about the hazards of dirty carpets titled “Is Your Home Carpeting Making You Sick?”
And, then there’s Zerorez, another one of the largest carpet cleaning companies in the US. One of their articles is titled “Disinfecting Improperly Can Lead to Lung Problems.”
While these articles shouldn’t be scare tactics, by helping the customer understand the real danger of dirty carpeting, you can educate your community and convert a few visitors into customers along the way.
Carpet cleaning for pet owners
Pet stain removal is one of the biggest money-makers for carpet cleaning businesses. That’s why every major carpet cleaning blog has plenty of content targeted directly toward carpet cleaning for pet owners.
Here’s an example from the largest carpet cleaning company in the nation, ChemDry, on “3 Ways to Remove Pet Urine Stains and Smell From Carpet.”
Carpet cleaning for special events and holidays
Special events, holidays, or seasons blogs help carpet cleaning companies target their audience at the right time of year. Most people will wait until special events, seasonal cleaning, or holidays to do the kind of deep clean that requires carpet cleaning services.
That’s why so many carpet cleaning companies focus on holiday and seasonal blogs. Here’s an example from Stanley Steemer on holiday dos and dont’s.
ChemDry is the king of holiday blogs, however. Over the past couple of years, the company has published over ten blogs related to carpet cleaning during the holiday season. Here are just a few examples from their site.
Holiday and seasonal blogs are one of the first topics you should tackle with a new carpet cleaning blog. Finding carpet cleaning blog topics isn’t always easy, so make sure you cover the basics with these topics first.
After you’ve written dozens of blogs on the topics above, finding new topics can take more effort. If you’re struggling to think of solid topic ideas, try the brainstorming tool Google Trends.
Google Trends is a free tool that helps find data on the search volume of keywords over time, and so much more. It’s the perfect resource to inspire blog creativity.
One of the best features of Google Trends is the comparison tool. It allows you to compare the search volume (how many people search the keyword) of two keywords so you can decide which to target with your blogs.
Plus, there’s a geographic feature that shows the volume based on state. As you can see in the example below, that can be incredibly valuable.
The regional data illustrates if you’re a carpet cleaning business on the West Coast, the term ‘carpet cleaning’ dominates ‘carpet cleaner.’ However, if you’re on the East Coast, it might make more sense to target the word ‘carpet cleaner’ with your blogs to bring in more traffic.
That’s not all Google Trends can do. The tool also includes related queries and related topics feature that is perfect for brainstorming.
For example, as you can see above, the related queries section illustrates carpet cleaning searches are location-based most of the time, so it may make sense to create a blog that targets carpet cleaning in your area in particular.
If your business is near the beach in Florida, “How to get Florida sand out of your carpets” could be a great blog topic. Several carpet cleaning companies have taken note of the need to target mainly a local audience.
Here’s an example from Barefoot Organic.
If Google Trends doesn’t work, Google has more free tools to brainstorm blog topics.
First, there’s Google Suggest, also known as autocomplete. When you go to Google.com and type in a query, you might notice that it finishes your sentences. It does this by referencing real search data and coming up with commonly searched endings to your query.
For example, here’s a search for “my carpets…” that reveals several quality potential blog topics.
Stanley Steemer might very well have used a tactic like this when they decided to create the blog “How to Dry a Wet Carpet” we discussed earlier.
Then there’s the People Also Ask (PAA) section of Google results. This section finds related queries to your search and is an ideal spot for finding blog topics.
Just looking at the suggestions above, you can already get blog topic ideas from carpet shampooing to carpet restoration.
Now that you know what to write about, we want to leave you with a few best practices to help your blogs perform better. There’s a lot that goes into creating the perfect blog, but if you follow these best practices, you’ll be on your way to more inbound leads before you know it.
- Use keyword research. Keyword research, industry insights, and competitor analysis are what separate great blogs from the rest. This article is the perfect example of how to use all the tools and information at your disposal to make a blog for a target audience who will buy your services. You don’t have to hire a marketing company to make it happen, although it might help. There are plenty of free keyword research tools around Google’s Keyword Planner to Answer the Public.
- Remember your formatting. No one likes big chunky blocks of texts without pictures, graphics, headers, or quotes to break things up. Remember that internet users have short attention spans, so there’s no need to write eloquent paragraphs. Short, choppy, attention-grabbing text is far better.
- Mobile matters. Ever since November 2016, when Google announced its mobile-first indexing, mobile site speed and quality have been critical to blogging. If someone can’t see your blog on a mobile device, you’re missing a large portion of your customer base. Try using Google’s Mobile-Friendly Test feature to ensure your website is ready for mobile customers.
- Internal and external linking. Using authoritative external links can go a long way if you want your website to gain exposure and authority. For example, if you’re writing an article on cleaning supplies safety, you might cite guidelines from the Centers for Disease Control. Also, you should always add internal links that go from the blog to other important places on your site. These help both search engines and site visitors more readily navigate your content.
- Think local. Targeting a local audience is critical for carpet cleaning businesses. No one is going to hire a carpet cleaning company to drive an hour for a $100 job, and it wouldn’t be profitable anyway. Having a blog that is targeted at your customer base is critical.
Learn more about how to target local customers with our article on How to Use Carpet Cleaning Directories for Local SEO.
Content marketing has so many advantages that every carpet cleaning company should have a blog at a minimum. Still, not every carpet cleaning company owner or marketing manager has the time to write one.
Blogs aren’t what they used to be. The average blog post in 2019 was 1,151 words, meaning the average blog has increased in length by 42% in just five years.
Still, blogs are critical if you want results from your carpet cleaning SEO efforts. So, if you’re looking to start a blog for your carpet cleaning website, but don’t have the time, please contact us. And we’d be happy to help you start your digital marketing journey.
Markitors is an internet marketing agency with a focus on SEO. We help small businesses rank higher on Google to draw more leads to websites and increase revenue. Explore what’s in our SEO toolbox: audits and keyword research, digital PR, technical SEO, and local SEO.