There’s a lot of competition out there when it comes to carpet cleaning. Thankfully, you can top them all with the right carpet cleaning marketing strategy and some SEO help.
What services do SEO agencies provide?
First and foremost, SEO agencies provide quality, search engine optimized content that drives website traffic. SEO companies create keyword research backed content strategies that help pages on your website appear on the first page of Google when customers search certain target keywords.
Backlinks and Digital PR
Building a strong backlink profile is vital if you want to move up search engine results pages (SERPs). SEO companies can place high quality content on a number of partner sites to build your inbound link numbers.
Then, there are digital PR initiatives. With digital PR you can build brand awareness and authority without having to pay for expensive in-person marketing campaigns.
With full-scale technical SEO audits, SEO agencies can make sure your site is running smoothly. From optimizing HTML tags to enhancing page speed, technical SEO is another great tool for carpet cleaning businesses.
No matter what kind of business you’re running, you’re probably busy in day-to-day operations. That’s why monthly reports with feedback from Google Analytics and Google My Business data are so important to stay up-to-date with all your marketing efforts.
Monthly reports will include everything from organic search website traffic to conversion rate. That way, you can find the ROI from your SEO investment.
The majority of searches for carpet cleaning businesses are going to be from local customers. That means local business listings posted on search engines like Google, Bing, Yahoo, and more are vital to success.
These local pages make it easy for clients to reach out with a single click—if you’re listed.
Local SEO can make that happen.
Google says there are three factors that determine local page results:distance, prominence and relevance. By properly optimizing all three of these elements, SEO companies can help bring more customers to your door.
Distance is simply how far away a business is from the search if location services are enabled. Or if location services aren’t enabled, it’s your business’ distance from the location search term.
For Local SEO, that means getting your NAP(name, address, phone number) in every search engine’s local pages, correctly.
This is how well your local listing matches a given search. There are several ways Local SEO services can help make your listing more relevant.
From creating a Google My Business listing in Google to managing posts and responding to reviews, Local SEO can transform the relevance of your listing and get your more customers.
Prominence is the factor that is most difficult for small businesses. SEO agencies can help make your local listings more prominent through a number of strategies including:
- Managing online reviews in Google, Yelp, and Facebook. Placing citations and quotes in local publications.
- Enabling directories like Foursquare, Factual, InfoGroup to find your business.
- Producing off-page SEO content. (Backlinking)
- Producing on-page SEO content. (Quality Articles & Skyscraper Content)
- Implementing technical SEO fixes
At the end of the day, if you’re thinking about carpet cleaning marketing, local SEO services should be at the front of your mind.
Keywords are absolutely important to rank on SERPs. Doing a little keyword research, we’ve found a number of carpet cleaning keywords you should be considering if you want to improve your position on SERPs.
- Carpet cleaning (78,000 monthly searches)
- Carpet cleaning near me (32,000 monthly searches)
- Carpet cleaning services (6,900 monthly searches)
- Professional carpet cleaning (5400 monthly searches)
- Carpet cleaning companies (2100 monthly searches)
- Carpet cleaning service (1600 monthly searches)
Of course, these keywords are only examples of what you might target when attempting to improve your website traffic. It takes a holistic SEO approach to use these keywords in the proper combination.
Pay-per-click (PPC) advertising is particularly expensive for carpet cleaning businesses. This is because there’s so much competition from the likes of Sears and other big businesses in the space.
For example, for the keyword ‘carpet cleaning’ with over 85K monthly searches in the U.S alone, the average cost per click for paid advertising is $10.00. That can add up quickly.
And even at these prices, only 22% of all traffic actually clicks on the PPC content. The vast majority of clicks still go to organic search.
So is PPC really worth it? Not in our view.
The Google Guaranteed program works to protect consumers and promote quality businesses who use Google Local Services Ads.
By becoming a ‘Google Guaranteed’ business, local businesses can be featured by Google for local services.
On top of that, Google says: “If your customers aren’t satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads, with a lifetime cap for coverage of $2,000.”
It’s essentially a free insurance policy for your customers, covered by Google. As long as customers book your services through Google Local Services, they will have some extra protection.
Google Guaranteed is a great way for carpet cleaners to drum up more business and get the Google stamp of approval.
These days, social media is a critical part of any successful business. Social media could help your carpet cleaning business increase brand awareness, connect with the community and even offer discounts to entice customers.
While we don’t offer social media services any longer, we can’t deny their effectiveness. In our view, social media is just better left to in-house employees who really know your business inside and out.
Backlinks are when one site links back to another. They can be thought of as inbound links and they are absolutely necessary to improve your position in SERPs.
You have to be careful when creating your backlink profile. You want to get authoritative, relevant websites to link back to your site—only.
If you get poor quality or irrelevant sites linking back to your site, it’s only going to hurt business.
That’s why you need to find SEOs who do backlinking the right way. Good SEOs offer high-quality content and a sustained digital PR effort to build your backlink profile. You shouldn’t accept anything less.
SEO services don’t work overnight. The fact is, even Google admits SEO companies will need at least four months, and even up to a year, for their tactics to pay off.
Some investments take time to begin to pay dividends. Carpet cleaning SEO is that kind of investment.
An SEO campaign should cost between $1500 and $2500 per month. That includes SEO content, Backlinking and Digital PR, Technical SEO, monthly reports, and much more.
Carpet Cleaning SEO Audit
Audit your carpet cleaning website to learn how to improve your organic website traffic.
Carpet Cleaning SEO Services
Local SEO content services to attract new clients.
White Hat backlinking to build a strong link profile.
On and Off-Page SEO optimizations for your carpet cleaning website.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Carpet Cleaning SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for carpet cleaning businesses like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.