#1 FRANCHISE SEO COMPANY
The best way to improve your online presence and build brand awareness.
Franchise search engine optimization (SEO) is the process of improving the visibility of multiple business locations on search engines in order to increase revenue.
Franchisors often enlist the services of an SEO company to build brand awareness or to help optimize their main website. This also helps franchisees because there are usually dedicated spaces on franchisor sites for each franchise location. So, the more optimized the main website is, the more each location benefits.
That being said, SEO isn’t only for franchisor websites. Local SEO services help to make franchisee businesses the first choice when customers look on Google Maps or Google Local. At the end of the day, that’s what makes SEO the best way for franchisors and franchisees to build brand awareness, secure more local customers, and improve their online presence.
Work with an SEO agency like Markitors to implement SEO for franchises. We know franchise SEO like the back of our hand and want to help your business grow. Contact us today!
Franchise SEO is extremely focused on local search. Since the goal of a franchisor is to send more potential customers to a local franchise, an SEO strategy needs to do everything possible to support a local business.
That’s where our Local SEO services come in. From creating a Google My Business page to local link building, local SEO services are the perfect way for franchisees to grow their businesses without having to lift a finger.
SEO brings more customers to franchise businesses through increased organic visibility. Through optimization of a franchise’s website, you will see your business’ website ranking higher in search results.
This is important because most people only click on results found on the first page of search results for their query. Using Google My Business in conjunction with SEO allows franchisees to be found as one of the top results for local results. This leads to an increase in brand awareness and, with the right strategy, more revenue for your business.
For more information, check out our Local SEO services page, or give us a call at (480) 550-6336.
Our SEO services for franchise locations focus on local results that bring customers to your business. While franchisors may be more concerned with building brand reputation and improving the company’s online presence, we know for franchise owners what matters is revenue.
Our SEO services for franchise locations will help you grow revenue using all of the following plus our consistent customer service:
- Local SEO. Including the creation and management of business listings on sites like Google My Business, Bing, Yelp, social media sites, and more.
- Digital PR. Boosting authority to give individual franchisee web pages visibility in organic search through link building.
- Content Marketing. Establishing an online presence and improving search rankings through quality SEO content.
- Technical SEO. Eliminating duplicate content issues that plague franchisors. Perfecting site speed, page title tags, on-page optimization, user experience, and more.
If you want more information please visit our Local SEO services page, or feel free to give us a call at (480) 550-6336.
On-page SEO for franchises works to bring organic traffic to your website and increase conversions. On-page SEO refers to any optimization that takes place on the actual web page. This includes high-quality content, content elements, architectural elements, and HTML.
Franchise SEO, especially on-page SEO, is important for the success of any franchised business. Content is the first thing Google looks at when crawling websites. On-page SEO will help drive traffic, increase search rankings, up conversions, generate leads, and increase revenue.
Our On-Page SEO services at Markitors aim to help small businesses thrive through high-quality page content, optimized page titles, proper page structure, and more. If this sounds complicated, let the experts at Markitors take care of on-page franchise SEO for you.
Contact us to schedule a consultation. We’d love to talk with you about your business and how franchise SEO can benefit it.
Local SEO works to build franchisees’ visibility on search engines for local searches by improving the three factors that Google says determine local search rankings: prominence, relevance, and distance.
Local SEO for franchises will bring in the customers you need to thrive, without you having to worry about expensive Google Ads or time-consuming social media posts. Local SEO for franchises saves you money in the long run and is a sustainable solution.
Some examples of local SEO services include:
- Creating or updating your Google My Business profile.
- Ensuring NAP (Company Name, Address, Phone Number) consistency.
- Multi-Location Management securing franchise businesses’ local citations.
- Validating that Google Maps registers your business.
These SEO services for franchises will help boost your business to the next level. Soon you will have new customers from your local area coming to your business because they saw the location online. Franchise SEO can take a bit to take effect, but it is pretty easily maintained for long-term success.
Franchises should have SEO content that targets audiences searching for terms in their niche. So this will depend on what type of franchise your business is.
For example, if you are a woodfire pizza restaurant, then you might want to create content around the difference woodfire ovens make on a pizza’s taste. Or you could create landing pages for special events you host regularly such as trivia nights.
A few general franchise keywords you could target are:
- How to start a franchise – 1.1K monthly search volume
- Best franchises – 2K monthly search volume
- Top franchises – 900 monthly search volume
SEO content for franchises will vary based on the industry and specific franchise, but in general, should be consumer-focused. Getting people to your physical business location is the ultimate goal. Create content that will attract new customers to your business and work with a Small Business SEO agency to find the best strategy.
Markitors offers franchises with data-driven SEO Content services to help drive traffic and generate leads. Give us a call today to get started!
At Markitors, franchisees can pay for SEO independently or as a part of a regional coalition. Or franchisors can pay for SEO services to support franchisees.
As far as costs go, franchisees can expect to pay at least $375 per month for local SEO services.
Meanwhile, franchisors can expect to pay between $1,500 and $5,000 per month to support their locations with our full suite of franchise SEO services.
Our suite of franchise SEO services includes:
- Professional SEO Services
- SEO Lead Generation
- Local SEO
- Keyword Research
- SEO Content
- On-Page SEO
- Digital PR
- Technical SEO
For more information about franchise SEO costs, reach out to us today.
An SEO campaign can take anywhere from four to twelve months, according to Google, the ultimate team of SEO experts.
There are so many factors that determine how long it takes. From your current backlink profile strength to the number of technical SEO errors you have, SEO’s return on investment time frame can vary.
What’s certain is with SEO you are never wasting your marketing budget. You will always walk away with quality informative content for clients, increased brand awareness, and a technically sound site. SEO’s return on investment may take longer, but the results won’t fizzle out like PPC ads and social media campaigns. They will provide a steady stream of new customers.
Duplicate content issues can ruin your organic traffic over time. You see, Google doesn’t want companies to be plagiarizing other sites’ content or duplicating their own content to trick search engine algorithms. So, they decided to implement strict regulations regarding duplicate content. Our Technical SEO services help you avoid duplicate content issues on your site to keep visitors coming back.
From implementing 301 redirects when restructuring your site to adding self-referential rel=canonical links to keep people from stealing your content, technical SEO services are the best way to avoid duplicate content issues. Using canonical tags can significantly help resolve duplicate content issues. If you don’t know how canonical tags work, don’t worry. We will take care of everything for you. You won’t have to worry about getting penalized for duplicate content.
Target keywords usually range in expense depending on your industry. For example, franchisors in the home goods industry will pay near the PPC median cost of $2.94 per click on average. On the other hand, franchisors in the consumer services industry will pay an average of $6.40 per click, according to data from Wordstream.
If franchisors are willing to pay for this support, great news, but many aren’t. Franchisees who try to use PPC advertising on their own will face a tough road.
Take the example of one of our past clients, 16 Handles. 16 Handles is a franchise frozen yogurt operation that works with a small budget. There’s just no way any business can afford to pay $4.00 per click for ads to attract a potential customer who’s only going to pay $4.00 for frozen yogurt.
That’s why SEO is so attractive to franchisees who don’t sell high-dollar products. So, are target keywords for franchisees expensive? It depends on your industry, but either way, SEO is the better option. Franchise SEO doesn’t just drive immediate results, but rather sustainable long-term results that help businesses scale.
Franchisees want a continual flow of potential customers. Franchise SEO helps deliver that flow of customers to a franchisee’s offline and online real estate with a targeted SEO strategy and local SEO services.
Smaller local businesses don’t always have the budget for PPC advertising or the time for social media or email marketing services. Especially when these methods don’t always produce results. That’s why we believe SEO’s inbound marketing technique that requires very little input from clients is the best marketing strategy for local businesses.
We’ve built a network of business partnerships that we leverage to provide authoritative, relevant backlinks. These white hat backlinks add value not only to our partners and your business but also to site readers with quality informational content.
Our Digital PR services for individual owners of franchises are focused on building local brand awareness. We do this by securing local backlinks through guest posts, quote placements, press releases, and more, so we can support all our SEO efforts and get you the customers you want.
For franchisors, we implement similar methods on a larger, national, or even global scale. SEO is a great way to grow revenue for franchisees and franchisors, and backlinks are a big part of that.
Backlinks help your franchise business rank higher in search results by gaining more authority. Google uses authority as a ranking factor. So, the more authoritative you are, the more users will likely see your website in search results.
Franchises should be measuring several key performance indicators (KPIs) to see the value of their SEO efforts. We have a whole blog post about KPIs for SEO, but here is a brief rundown for franchises.
Some of the most important KPIs for franchise SEO include:
- Keyword Rankings – keyword rankings are one of the most telling signs your franchise SEO efforts are working.
- Organic Search Traffic – this is the amount of traffic your website receives organically each month through search engines.
- Backlinks and Referring Domains – measure the number of new backlinks and referring domains from your SEO efforts.
- Revenue – has your revenue increased over the time period you have been doing franchise SEO?
There are other KPIs to measure, but those are some of the basic ones for franchises. Monitoring SEO metrics allows you to see your progress, find errors, strengthen your website, see what’s working, and more. Don’t skip out on measuring your results from franchise SEO.
One great way to get started with an SEO campaign is with Markitors’ free SEO audit! We aggregate over 70 of the top SEO audit and website review tools to create the ultimate SEO insights for your business.
From there, if you want to go it alone, you’ll have all you need to know about where your site breaks with SEO best practices and where you excel so you can begin an SEO campaign to build your organic search traffic.
Or if that sounds a little too time-consuming and you’d rather focus on your franchise, then just contact us or give us a call at (480) 550-6336 and we can help you begin your franchise SEO journey today.
FRANCHISE SEO AUDIT
AUDIT YOUR WEBSITE TO LEARN HOW TO IMPROVE YOUR ONLINE PRESENCE WITH SEO.
FRANCHISE SEO SERVICES
Local SEO content to attract more customers.
Link building to build brand awareness.
On-Page optimizations for your franchisor of franchisee website.
Ready to get started?
SEO CASE STUDIES
YOU FOUND US ON GOOGLE, RIGHT?
Google consistently ranks us as one of the top SEO agencies around.
FRANCHISE MARKETING ARTICLES
Markitors has grown our website from 0 visits to just over 60,000 monthly visits. Their SEO services are very effective in growing your brand online.
FRANCHISE SEO EXPERTS
If you Google the term “small business SEO,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our SEO agency in a sustainable and predictable way through search engine optimization. We do the same for small businesses, and for franchisors or franchisees like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.