How Do Link Building Services Work? A Beginner’s Guide

July 29, 2019
July 29, 2019 Emily Bosak

So you started a business and you want to learn how to help it grow. You’ve heard whispers about this thing called…link building? But what is it? How do you do it? Will it actually benefit your business? And most importantly, is it free?

This article will provide answers to all of your questions about link building, otherwise known as backlinking. Read ahead to learn the ins and outs of this mysterious tactic.

A Beginner’s Guide to Link Building Services

What is it?

According to Moz, link building is,

“the process of acquiring hyperlinks from other websites to your own.” 

Just as it sounds, it’s the process of convincing, and sometimes bribing, another site to place your site’s URL somewhere on their site. This is somewhat like asking another site for a letter of recommendation. The more reputable the recommender, the better you look.

Search engines then use these links to categorize and rank your site. For example, if a popular blogger adds your hyperlink to their blog, a search engine will recognize that you’ve essentially been recommended by the famous blogger, thus pushing your website higher in ranking so that more people will see it. Think of link building like networking–the bigger your network, the more successful you are.

How do you do it?

There is a wide variety of ways you can go about link building, from content-based link building to broken link building. These tactics are something you can try to do yourself, but it’s usually best done by a digital marketing company or a link building company. The reason for this is that link building can be tedious. In fact, Moz notes,

“SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well.”

It might be best to ask yourself if you’re willing to spend hours a day link building or if you’d rather pay someone else to do it for you.

Will it actually benefit your business?

Link building is a topic that can be hard to grasp, making it tough to trust someone to do it for your business. However, backlinking can lead to an immense increase in leads and, in turn, greater profit, so have faith! Alongside trust, you’re going to need plenty of patience because it can take 6 months–1 year before you notice any change in traffic as a result of your link building efforts. With that said you can trust that your efforts won’t be in vain–getting to the first page of Google makes your business relevant (let’s be honest, who scrolls past the first page of Google?)

Is it free?

I would love to say that link building is free if you do it yourself, but that’s not the whole truth. Analytical software can cost a pretty penny. Unfortunately, this isn’t a step that you want to skip because these tools do everything from identifying quality link opportunities to tracking growth as a result of link building. On the other hand, link building services can up to $1000 per link. If you’re a small business, there is hope. A Digital Marketing Company like Markitors offers link building services for a price that won’t break the bank.

Build Those Links!

Now that you know the basics of link building, how to do it, how it will benefit your business, and how much it costs, you’re ready to go forth and implement. Remember patience and trust could just elevate your business to the next level.

Emily Bosak

Emily Bosak

Emily Bosak is the Digital PR Manager at Markitors, a Digital Marketing Company that connects small businesses with customers. In her free time, she enjoys rock climbing, exploring the outdoors, and hunting down yummy vegan food.