What should a landscaper blog about to increase website traffic?
To help landscapers with increasing their web traffic, we asked digital marketers and SEO specialists for their best landscaping blog post ideas. From emphasizing your location to answering frequently asked questions, there are several tips that may help you grow traffic to your website
Here are seven tips for landscaping blogs:
Share Dream Backyard Tips
Emphasize Your Location
Blog What You Know
Answer Frequently Asked Questions
Highlight DIY Projects
Keep a Consistent Theme
Involve Your Community
Share Dream Backyard Tips for Your Outdoor Space
Drawing the right type of reader to your landscaping blog post makes all the difference when it comes to converting readers into customers. Why not target homeowners looking to create their own outdoor oasis? Create blog posts around backyard landscaping ideas such as how to landscape a pond, tips for creating a tropical backyard and more. Readers can get inspired by the lower maintenance project ideas and know exactly who to contact when they’re ready for a bigger change to their backyard.
Claire Routh, Markitors
Emphasize Your Location
Landscapers operate regionally—and the content on your website should reflect this. When it comes to looking for something, searchers always include the location. For instance, if I want Italian food tonight, my search query will be ‘best Italian restaurants zurich’ because I’m based in Zurich, Switzerland. Similarly, let’s say the landscaping business operates in the DMV area, they could push out multiple landing pages or blog articles to cover different but close in proximity areas, e.g., ‘best landscaping company in DC’ and ‘best landscaping company in Maryland.’
Furthermore, they could create a pillar page for the ‘best landscaping business in the DMV’ area that links to all the smaller pieces of content—which helps search engines to understand the site structure better. Search traffic for specific areas might seem low. Still, these are specific keywords with high-converting intents, which will be more beneficial for businesses than those who target more generic keywords.
Hung Nguyen, Smallpdf
Blog What You Know: Landscaping Blog Post Ideas
Tell stories about backyard or curb appeal transformations. Don’t take just before and after pictures, document the whole job. Discuss common lawn landscaping problems and how to address them to showcase your expertise. Take short how-to, demonstration videos explaining why you’re using a certain type of tool or product. This shows off your expertise. Do a video when you’re out shopping for materials. Why choose one material over another? Everything’s about being “green” and “sustainable”. Explain how certain materials or methods are better than others. People want their yards to look good, save money, and water, and be easy to manage. Know your target audience and help solve their yard problems.
Giselle Aguiar, AZ Social Media Wiz
Answer Frequently Asked Questions
Like most businesses, I believe a landscape blog should focus on answering questions that potential clients and customers have. This could be everything as far as times of year to work in and how to treat your landscape to what are the best products and their pros and cons. If you continue to create content that answers those questions that clients are potentially asking, then that will allow you to rank higher and increase the number of people that are going to your site.
Gresham Harkless Jr., Blue 16 Media
Highlight DIY Projects
People absolutely love DIY pieces. Consider including DIY projects that involve ornamental grasses, which are low-maintenance and add visual interest to any garden. For one, DIY pieces give people the opportunity to learn and try something new. Since the pandemic, people have been picking up new hobbies like crazy. Your content will definitely appeal to novice green thumbs everywhere. Secondly, DIY projects are a huge money-saver for people on a tight budget. This demographic may not be able to pay for your services, but they’ll boost your social shares and website traffic. In turn, that will boost your blog page’s SEO, which is worth its weight in gold.
Jessica Wise, HelpSquad
Keep a Consistent Theme
Consistent blogging is the most influential measure landscaping companies can take to increase traffic to their websites. Every blog post is a new website! A good theme for a blogging platform will allow you to customize the look to your specific needs. A theme can exhibit images and designs related to landscaping. This helps portray the nature of the content that your readers can expect. Images of beautiful gardens and inspiring landscaping designs give the platform the ideal look.
Oliver Andrews, OA Design Services
Involve Your Community
As a blogger, I believe landscapers should review other bloggers’ content, solicit quotes from influencers for inclusion in their blogs, and share other people’s content. When you’ve done that, tag them in it and make them look amazing. Compliment them on their job and include insightful comments in your letter. In a recent post on my travel blog, I interviewed over 20 full-time recreational vehicle owners. They told us why and how they came to the decision to live in an RV, as well as what they like about it. I used large pictures of them in the post and connected to their websites and social media accounts, making them look fantastic. I tagged all of them in the post when I posted it on social media. It resulted in a large number of shares and views.
Chris Taylor, Profit Guru
Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.
Seasonal Landscaping Tips
Keeping your outdoor space vibrant and healthy year-round requires a strategic approach to seasonal landscaping. Here are some essential tips for each season to help homeowners and landscaping business owners maintain their landscapes:
Spring:
Clean Up Debris: Start by removing any dead plants and debris left over from winter. This will prepare your garden for new growth.
Prune Trees and Shrubs: Pruning promotes healthy growth and helps shape your plants for the coming season.
Plant New Flowers and Vegetables: Spring is the perfect time to introduce new plants to your garden. Consider adding colorful flowers and fresh vegetables.
Apply Mulch: Mulching helps retain moisture in the soil and suppresses weed growth, giving your plants a better chance to thrive.
Summer:
Regular Watering: Ensure your plants get enough water, but be careful not to overwater. Early morning or late evening watering is best to minimize evaporation.
Mow Lawns Regularly: Keep your lawn at a healthy height by mowing regularly. This helps maintain its lush appearance.
Trim Hedges and Shrubs: Regular trimming keeps your hedges and shrubs in shape and prevents overgrowth.
Pesticides and Fertilizers: Apply these as needed to keep pests at bay and provide essential nutrients to your plants.
Fall:
Leaf and Debris Cleanup: Remove fallen leaves and summer debris to keep your garden tidy and prevent disease.
Plant Bulbs and Perennials: Fall is the ideal time to plant bulbs and perennials for a beautiful spring bloom.
Mulch Application: Reapply mulch to retain soil moisture and suppress weeds during the cooler months.
Prune for Winter: Prune trees and shrubs to prepare them for the winter, ensuring they remain healthy and strong.
Winter:
Protect Plants: Shield your plants from extreme cold and wind by using covers or moving potted plants indoors.
Apply Snowmelt: Use snowmelt products on icy areas to prevent damage to your landscape.
Winter Pruning: Continue pruning trees and shrubs to maintain their shape and health.
Plan for Spring: Use the winter months to plan your spring landscaping projects, ensuring you’re ready to hit the ground running when the weather warms up.
By following these seasonal landscaping tips, both homeowners and landscaping business owners can keep their outdoor spaces looking their best throughout the year.
Eco-Friendly Landscaping Practices
As the demand for sustainable living grows, eco-friendly landscaping practices are becoming a top priority for homeowners and landscaping business owners. Here are some effective ways to create a beautiful and environmentally friendly outdoor space:
Native Plants: Incorporate native plants into your landscape design. These plants are adapted to the local climate and soil, reducing the need for excessive watering and chemical treatments. Plus, they support local wildlife, including pollinators like bees and butterflies.
Rainwater Harvesting: Collecting rainwater in barrels or cisterns is an excellent way to reduce stormwater runoff and provide a natural source of irrigation for your garden. This practice conserves water and lowers your utility bills.
Organic Fertilizers: Opt for organic fertilizers to nourish your plants. These fertilizers are free from harmful chemicals, promoting healthier soil and plant growth while being safer for the environment.
Sustainable Materials: Use sustainable materials such as recycled plastic, bamboo, or reclaimed wood in your landscaping projects. These materials reduce waste and have a lower environmental impact compared to traditional options.
Energy-Efficient Lighting: Install energy-efficient landscape lighting to illuminate your outdoor space. LED lights, solar-powered fixtures, and motion sensors can significantly reduce energy consumption while enhancing the beauty and safety of your garden.
By incorporating these eco-friendly landscaping practices, you can create a stunning and sustainable outdoor space that benefits both the environment and your landscaping business. Embracing these practices not only reduces your environmental footprint but also appeals to eco-conscious clients looking for green solutions.
