Are you looking to increase inbound leads for printing jobs? If so, you’ve come to the right place.
Printing company search engine optimization (SEO) can help you do just that. SEO works to increase organic website traffic by increasing visibility on search engines. That leads to more customers calling you. There’s less dependence on sales calls, less advertising costs, and just consistent inbound leads that convert to real customers.
If this sounds like something you might be interested in, feel free to contact us or give us a call at (480) 550-6336 for more information.
SEO works as a form of ‘pull’, or inbound, marketing. Without you ever having to do a thing, SEO works in the background to bring visitors to your website from search engines.
Then, by focusing on conversion optimization we help you turn those internet visitors into paying customers. SEO services create an online presence that attracts new customers and leads to trusting relationships.
If you want more information, check out this article on How SEO Works, or give us a call at (480) 550-6336.
Local SEO targets Google Maps and Google Local search results, which are some of the most attractive spots for printing companies.
According to Google, there are three ranking factors that determine local search results: prominence, distance, and relevance. Our SEO services focus on optimizing all three of these elements to bring in new customers to your print shop.
If you want to learn more about how local SEO services can help your business, visit our local SEO services page for more information.
Or, if you want to get started on your own with local SEO, making sure your Google My Business page is up to date and contains all the correct information is a great first step. If your Google My Business page isn’t up and running, you’re missing out on considerable revenue.
Let's face it: trade shows are expensive. Your printing company probably attends the same shows every year, and you probably wish there was a better way to reach big customers with recurring printing needs.
That's where SEO comes in.
SEO can help to optimize your printing company site for the items you want to sell more. So you spend less time at trade shows, and focus more on growing your business.
SEO may not immediately replace the need to attend a trade show, but over time, the goal of our marketing efforts is to have customers come to you instead of you going to customers.
Our SEO services for printing companies are focused on bringing in new printing jobs through inbound marketing. We do this using the following services:
Our high-quality keyword-research-backed SEO content helps to drive organic traffic to your website.
Our digital PR services help build brand awareness and improve the quality of your backlink profile.
Our local SEO services are ideal for printing companies looking to secure local jobs through Google Local and Google Maps.
Our technical SEO services help keep your website running smoothly so you never lose a potential customer due to technical issues.
Finally, our monthly reporting is the best way to keep our busy clients informed of our efforts including all relevant key performance indicators (KPIs).
We believe transparency is key when it comes to marketing. After all, what matters is your return on investment. With that in mind, our full suite of SEO services for printing companies will cost between $1500 and $2500 per month.
Typically, SEO takes anywhere from 4-12 months. It all depends on a number of factors including:
- Keyword Research. Are you already ranking for some keywords? Are the keywords you need to rank for competitive?
- High-Quality Content. Do you have a blog? Are you publishing content elsewhere to establish yourself as a leader in the printing industry?
- Link Building. Do you already have a strong backlink profile? Or will you need to start from scratch with inbound link building?
- Web Pages. Do you use WordPress? Do you have a landing page for each one of your services? Graphic Design? Direct Mail? Other printing services like Print Fulfillment? Business cards?
When people look for printing companies, they tend to search both general and specific keywords. General keywords usually have higher search volume, but lower ‘commercial intent’.
‘Commercial Intent’ is the ratio of people who actually are looking to purchase printing services. The higher the intent, the higher the conversion rate of visitors to customers.
That’s why general keywords aren’t always as useful for printing companies. They might bring in more traffic, but not as much of that traffic actually converts into sales.
Still, ranking for general industry keywords is a part of building brand awareness and should be a part of any digital marketing strategy.
Here are some general keyword examples:
- “Printing services” (43,000 monthly searches)
- “Printing services near me” (40,000 monthly searches)
- “Printing companies near me” (5,200 monthly searches)
When you get more specific, although search volume falls, general results are usually better. That’s why at Markitors we develop an in-depth SEO strategy that involves both of these types of keywords and more.
Here are some more specific high commercial intent keyword examples:
- “Offset printing” (5,600 monthly searches)
- “Digital printing” (4,200 monthly searches)
- “Print fulfillment services” (1,000 monthly searches)
According to data from Wordstream, the average cost of PPC advertising across all industries is $2.69 per click. That puts printing company keywords on the more expensive side.
For example, the keyword “Digital printing” costs $5.00 per click. In fact, even the more popular keywords with less commercial intent like “Printing services near me” cost $5.00 per click or more.
So if you’re looking to reduce that PPC advertising budget long-term—think SEO.
The business owners. We've learned that for some reason, the owners of printing companies are not only pragmatic, they’re also dreamers. They have big ideas and are passionate, detail-oriented business owners. We’ve thoroughly enjoyed working with our printing clientele.
You can try other digital marketing tactics like social media, email marketing, or webinars, but when push comes to shove, SEO and organic search offer the most long-term value for printing businesses.
That’s because the majority of traffic to printing websites comes from Google search. So if you want to set your company apart and build revenue, you’re going to need SEO to build visibility on search engines.
Building a backlink profile full of authoritative, relevant inbound links is an SEO must. At Markitors, we have a number of strategies for building backlinks from community spotlights pieces to guest posts on partner sites like SHRM.
What’s important is that all of your backlinks are high quality and not only improve your site’s position on search engine results pages (SERPs), but also help to build brand awareness.
If you want to learn more, check out our digital PR services page.
One great way to get started with SEO for printing businesses is to perform a site speed audit.
Printing companies’ clientele have to interact with their websites regularly when they place orders. So, if your site isn’t running smoothly, you could be losing customers.
Try using a tool like Google Page Speed Insights to make sure your site is performing as it should.
Or if that sounds a little out of your league, give us a call at (480) 550-6336 and we can run a free SEO audit for you to help you get started with SEO today!
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Printing SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for printing companies like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.