It’s no secret that in this day and age if you want your startup to get noticed you have to have a great online presence.
The best way to build that presence is with SEO.
SEO works to improve your website’s position in search engine results pages (SERPs). That means more organic website traffic and ultimately more sales or new clients.
SEO is a scalable, reliable inbound marketing tactic that serves as the foundation of any successful digital marketing strategy.
If you want to find out more, feel free to contact us or give us a call at (480) 550-6336.
Our SEO services work in unison to improve your site’s visibility on search engine results pages (SERPs).
First and foremost, better search rankings come from content marketing. Backed by an in-depth SEO strategy that couples keyword research with SEO audit results, we produce high quality, informative content that draws in organic traffic.
Additionally, our content team is dedicated to making content that drives value for readers and builds your brand reputation.
From there, our digital PR services come in to build backlinks which improve your domain authority. Then, with local SEO to improve your local search rankings and technical SEO to fix site errors, your website will be moving up SERPs in no time.
All of the above. We believe startups need a full suite of SEO services in order to compete.
We break our startup SEO toolbox down into five main categories including:
Our SEO content team consists of a strategist, editor, and a dedicated writer for each client, which allows us to focus our talents on every stage of the content creation process . If you want informative content that drives sustainable web traffic, our SEO content is the best option for you.
Our digital PR services help secure relevant, authoritative backlinks to boost your domain authority. That’s one of the best ways to move up SERPs, but our digital PR services go beyond that. We also help build brand awareness and reputation because of the high quality and strong domain authority of our digital PR partner sites.
Technical SEO is all about improving your website for both users and search engines. From detecting and deleting duplicate content to fixing site speed issues and internal linking structure, technical SEO will give you the peace of mind to know you aren’t losing any web traffic because of small technical errors.
Our local SEO services work to optimize the three factors that Google says determine its local search results: distance, prominence, and relevance. That way you get more local traffic without having to lift a finger.
Our experience operating as a small business means we know just how busy startup founders are. That’s why we offer clear, easy to read monthly reports that track relevant KPIs so you’re always informed without having to do any extra work.
Backlinks are extremely important for startups. Why? Because new websites need to establish domain authority to outrank competitors in SERPs. How is domain authority established? Backlinks.
We build backlinks using a number of methods, but what’s important is they are always industry-relevant and from authoritative sites to add to your domain authority and help build brand awareness.
One example of our digital PR services is our community panels that are published on high domain authority sites like SHRM. These pieces add value for readers and help improve your website’s domain authority.
That depends. Now, most SEO agencies would probably say you should always go with SEO, but we believe honesty is the best policy. The fact is SEO is not always the right strategy for young start-ups.
SEO works best when a company knows its products, services, differentiators, and story very well. Then, SEO can come in and bring inbound leads, build brand awareness, and help make your start-up a well-oiled machine.
If your start-up is still evolving and plans on pivoting multiple times, it’s often better to go with social media. Social media can be DIY, per se, saving time and money for a start-up and is easily editable if your start-up needs to change its offerings.
On the other hand, SEO is for companies who know how they make money and want to take their time to build something lasting and strong. If you want to know if SEO is right for you, check out this article we wrote on what we look for in a client as an SEO company.
For the full SEO toolbox including digital PR, SEO content, technical SEO, local SEO, and monthly reporting, it will cost you anywhere between $1500 and $2500 per month.
Spoiler alert: long-tail keywords have less competition. Big competitors target big keywords. This leaves long-tail keywords as an opportunity in SERPs for small businesses to fill in the gap.
That's basically what a startup does now: fills in the opportunity left by bigger players. Long-tail keywords make SEO the best strategy for a startup because they can create content for a specific need of a customer.
For example, say you are looking to sync up all your Hubspot contacts to a centralized system. But, Hubspot doesn't offer an easy functionality to do this. Your startup does this sync seamlessly, and better than anyone.
An example of a long-tail keyword would be something like "sync Hubspot contacts to XYZ system." Now, anyone looking to sync up their contacts will find your hyper-specific page and solution to solve their problem.
That means more reliable sales, without those expensive PPC ads.
You could call us WordPress experts! If you need help getting your WordPress up to SEO standards we offer technical SEO services to help do just that.
From tackling slow site speed issues to duplicate content and user experience, our technical SEO team is the perfect way to get some peace of mind knowing your site is in good hands.
Keyword expense for PPC advertising varies greatly by industry. So depending on how competitive your industry is for PPC ads they are either a solid investment or wasted money.
According to data from the University of California at Irvine, the top two sectors for start-ups in the past two years have been B2B software and healthcare.
Looking at the data for keyword cost in those industries we can see that the majority of startups these days are going to be facing steep PPC costs and lots of competition.
According to data from Wordstream, the average cost of PPC ads in all industries is $2.69 per click. That makes the B2B industry cheap in terms of PPC keywords at an average of just $2.41 per click. However, healthcare keywords are more expensive at an average of $3.27 per click.
There are so many SEO tools out there it can be difficult to decide which ones are worth your time. That’s why we put together these shortlists of the best free and paid SEO tools around.
- Google Search Console
- Google Analytics
- Bing Webmaster Tools
Paid SEO Tools:
Start-ups need to build a strong foundation if they want to succeed—and that’s just what SEO can do for your business.
Creating a base of quality content is really step one to establishing your brand and online presence. That being said, SEO isn’t always the right investment for a startup.
As an SEO company, we need to work with start-ups that know what they do.
If you're a startup that is thinking about pivoting 8x times before finding a market fit, you might be better off investing in social media.
So, is SEO a good fit for your start-up? Feel free to contact us or give us a call at (480) 550-6336 and find out.
SEO Audit for Startups
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Startup SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for startups like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.