On-Page SEO Services

Simply put, on-page SEO is all of the search engine optimization that takes place on the web page itself. This optimization can be front-end or back-end components of a page that help it to rank higher on search engines.

On-page SEO is one of Google’s most important ranking factors so it’s important to get it right. High-quality content, content elements, architectural elements, and HTML elements are all components of on-page SEO. 

Your website needs to act on on-page SEO because content is the first thing Google looks at when assessing your website for search rankings. On-page SEO efforts will help drive traffic to your website, up conversions, garner qualified leads, and increase ROI. These efforts affect your website long-term and are a sustainable way to bring potential customers to your business.

Small business websites especially need to focus on on-page SEO to keep both search engines like Google happy, as well as keep customers coming back. On-page SEO will ensure you communicate value to your customers and Google at the same time in a cohesive and clear way. 

You can utilize on-page SEO services from Markitors to keep your website in the best shape to rank without having to worry about doing everything yourself. We are experts in on-page SEO services and seamlessly integrate them into your website’s content. 

If you want to go the DIY route, here are a few simple things you can do to improve your website’s on-page SEO:

• Optimize Meta Descriptions. One thing you can do is analyze your pages meta descriptions to see if they should be updated. Meta descriptions need to be optimized for each page’s target keyword and include some sort of call to action. They should be 125-155 characters long.
• Optimize Meta Title Tags. Just like meta descriptions, if your meta title tags don’t include your target keywords they aren’t doing your site any favors. You can extract this data and see which pages’ title tags need to be optimized. 
• Find Internal Linking Opportunities. If you haven’t stayed on top of internal linking between pages on your site (or worse, have no internal links!) you should focus on building these. Find pages you’ve published with similar topics that you can internally link between. Or, if you have pillar pages, make sure to internally link to topic clusters below them.

There are many other things you can do, but those three should give you a good start to your on-page SEO journey.

Markitors is proud to provide a wide range of on-page SEO services to our small business clients. Below, we will briefly touch on each of our services.

1. High-Quality Page Content

One service we provide is strategizing and creating high-quality SEO content. This starts with content strategy and then moves to content creation. Our team of strategists and writers produces SEO-driven content that consistently ranks high in search results for relevant keywords. To learn more, visit our SEO Content Services page.

2. Page Titles

Page titles and meta title tags are another part of on-page SEO not to be ignored. Page titles are extremely effective ways to increase click-through rates when done well. Click-through rate in turn helps a web page rank higher and raises chances of conversion.

3. Page Structure

When we say page structure, we mean the appearance of how text is broken up with headers, blockquotes, typography, and images. Page structure has an impact on SEO because Google wants to know how you’re organizing information and which information is most important. 

For example, the topic you’re writing about should be located “above-the-fold” on your page, or within the first two paragraphs. John Mueller from Google actually talks about the impact of above-the-fold content in this Google SEO office hours video.

4. Header Tags

Along with page structure comes headers. Strategic headers not only make it easier for bots to crawl and index your website but also improve user experience. Headers should utilize keywords, break up the content logically, give context, and provide a hierarchy of information.

One SEO best practice when it comes to header tags is using only one H1 tag and making sure it includes the keyword you’re targeting. These are issues we’ll typically find in an SEO audit.

5. Meta Descriptions

Meta descriptions or the short paragraphs used to explain pages on search engine results pages are another part of our on-page SEO services. Meta descriptions contribute to click-through rates and ultimately are used by users to determine if a page is what they are looking for.

6. Image Alt-Text

Image alt-text is something many small business owners may never think about. Alt-text tells Google or other search engines what a picture is about and why it’s relevant to a page. This also allows your page to appear in image search results. To be found through images is impossible without good image alt-text.  

7. Page URLs

Page URLs should follow a certain URL structure to be best optimized for search engines. Simple URLs are best for users and Google because they give quick contextual information. URLs play an important role in keeping your website’s hierarchy consistent and easy for bots to follow. 

Search Engine Journal has a helpful guide on SEO-friendly URL structures you can reference.

8. Internal Linking

Internal linking is a huge part of on-page SEO because it gives search engines context surrounding the relationship between different pages on your site. A strong internal link strategy can help you rank for your target keywords, decrease bounce rates, and provide a better user experience.

9. Site Speed

Site speed is now part of Google’s ranking because online, the user is king. Slow site speed impacts bounce rates, conversions, and overall ROI. Google essentially wants to provide value to its users in the quickest time possible. Markitors will help you make sure your site is running smoothly and loading quickly to improve your site’s search engine rankings.

10. Fix Page Errors

To provide users who visit your site with the best possible experience, it’s important to remove any broken links and manage any duplicate content. Why? Because you don’t want to send users to pages that no longer exist via “broken links” and you don’t want users landing on two pages that are so similar they appear to be duplicates. These are the SEO strategies that will impact how users engage with your website.

The goal of Markitors’ on-page SEO services is ultimately to see your small business grow through increased brand awareness, organic traffic, lead generation, and more. On-page SEO makes these things possible for your business.

We want to provide you with a sustainable marketing strategy and a healthy website. Our on-page SEO services will help you beat out competitors through strategic SEO efforts. Ranking position, organic search traffic, and lead generation are all metrics of success we measure. 

SEO, whether on-page or off, is not a process that yields instant results. However, in the long term, on-page optimization is much more effective (and cost-effective) than paid advertising.

The time when results can be seen will vary. It all depends on the work, strategy, difficulty level, site history, site authority, etc. We’ve seen a page rank on page two of Google in as little as five days, and we’ve also seen a page take 1-2 months before showing up on Google. 

So, long story short, there is no set answer to the question of how long it will take to see results. But we assure you we will be strategic in our efforts and transparent when sharing results.

There are plenty of SEO best practices to use when crafting content and updating your website but we will only share a few. 

• Focusing on the right keywords. Placing keywords effectively is a huge part of any SEO strategy. Our guide to keywords for SEO is a helpful resource you can use to learn more. We also have a guide on keyword density that provides a ton of actionable steps.
• Write unique meta titles and meta descriptions. Some websites will use the exact same meta descriptions for multiple pages on their sites. Don’t fall into this bad habit. Writing intentional meta descriptions will help increase click-through rates and give search engines better context.
• Use an internal link strategy. Internal link strategies can work wonders for small business websites. Connecting relevant content on your website provides value to users and helps Google at the same time.

There’s a simple way to think about how on-page SEO and off-page SEO differ. On-page SEO relates to every SEO tactic implemented on your site. Conversely, off-page SEO relates to every SEO tactic carried out off your site. 

Think of on-page SEO services as those that involve the front-end and back-end of your website. As mentioned above, these services apply to things like content elements, architectural elements, and HTML elements. 

Off-page SEO services, on the other hand, mostly relate to external signals that boost the topical relevance and authority of your website. Think of this as getting article placements, securing backlinks through link-building strategies, Digital PR services, or reputation management services. 

Both on-page and off-page SEO campaigns are critical for succeeding in SEO. That said, sites that are already ranking on page one for their target keywords may not need as much on-page SEO support as sites that are ranking on page three on Google. It’s all relative and based on the specific goals at hand! 

This question is not easily answered as both on-page SEO and off-page SEO are important to any business’ website. Both on-page SEO and off-page SEO work together to help your website rank higher in search results.

If you have immaculate on-page SEO but no off-page SEO efforts, your pages aren’t going to perform as well as they could. The same goes for the opposite. If you focus only on off-page SEO and ignore on-page, your pages won’t rank well either. 

So we can’t take a definitive stance on on-page vs. off-page SEO. You should invest in on-page SEO services and off-page SEO for small businesses to see the best results. 

Markitors is unique in our SEO services for small businesses because we focus on ROI rather than vanity metrics. We ensure that your business sees a positive return on investment from our SEO efforts. A ton of organic traffic can contribute to an increase in ROI for your business and essentially, that’s what we aim to help you achieve.

We take a unique approach to on-page SEO by focusing on the things that actually matter for increasing organic search visibility. Our talented team works to optimize your content and website so you can see the results you want. Our process is highly collaborative because we know how important it is to work together to achieve the best results.

So how do you get started using Markitors’ on-page SEO services? The first step is to schedule a free consultation with us so we can discuss what areas of your website need improvement. As an on-page SEO company, we want to target the most effective means of helping improve your website’s overall performance and health.

Get in touch with us today! Our on-page SEO services will help your website gain organic traffic and search visibility.