#1 DRUG REHAB AND ALCOHOL ADDICTION CENTER SEO AGENCY
How to build your drug rehab and alcohol addiction center brand’s online profile with SEO.
There are a number of marketing strategies that are proven to attract new patients for drug rehab or alcohol addiction centers. Pay-per-click advertising. Cold calling. Email marketing. Social media. All of these tactics have their place, but we prefer SEO.
Why? Because SEO can help drive sustainable, predictable web traffic each month.
How? SEO increases websites’ visibility in search engines. And more visibility in search engines = more patients.
For example, did you know the keyword ‘methadone’ is searched over 100,000 times every month? If you run a rehab center that provides methadone, ranking for a search term like this is a big deal. Even if only a small percentage of ‘methadone’s monthly views convert to leads, the ROI can be impressive.
There’s a reason the US market alone is expected to spend some $80 billion on SEO this year. It works.
Are you interested? Feel free to contact us for more information.
These days though, most financial services professionals recognize they need to reach as many potential clients as possible—and that means digital marketing.
Search engine optimization (SEO) is the crux of any successful digital marketing strategy. SEO agencies have a number of services that are perfect for financial services companies and meet all regulatory requirements. These include:
- High-quality SEO Content
- Digital PR and White Hat Backlinking
- Technical SEO
- Local SEO
- Monthly Reports
SEO services focus on improving your rehab center’s visibility online. There are several tactics quality SEO agencies will use to do this, but first and foremost is always content marketing.
Creating quality, informative content to educate your clientele or patients is the best way to get people to visit your site.
Of course, considering a whopping 93% of all internet traffic comes from search engines, all the quality content in the world isn’t much help if it doesn’t rank highly.
So, drug rehab SEO agencies employ a few key strategies to help boost their client’s search traffic and revenue.
- Build backlinks to boost your authority and outrank the competition.
- Correct technical site errors to improve communication with search engines.
- Create a Google My Business (GMB) profile to attract local patients.
There is a lot more that goes into SEO if you want to do a deep dive.
Still, when a drug rehab and alcohol addiction center follows this approach on a monthly basis, the end result is usually more traffic, more patients, and reduce paid ad costs.
Medical industry keywords can be incredibly expensive, depending on your specialization. The average cost-per-click (CPC) for the industry is actually below average at $2.62 vs. $2.69 for all industries.
However, keywords for drug rehab and alcohol detox centers are the most expensive in the industry, according to HubSpot.
For example, if you want to advertise using the keyword ‘hospital alcohol detox,’ it’s going to cost you $65.00 per click. And, if you want to try ‘drug rehab’, it will cost an incredible $75.00 per click.
These ridiculous prices are one of the many reasons SEO for alcohol addiction services and drug rehab SEO have become so popular. Overall, search engine optimization is just a more reliable, sustainable, cost-effective form of advertising.
Drug rehab and alcohol addiction centers will want our full SEO toolbox in order to build a more professional online presence. That includes:
SEO content is the bread and butter of any SEO strategy. If you want more website visitors, creating quality, informative content to attract them just makes sense. And that’s exactly what SEO content does.
Backed by keyword research and an editorial calendar, SEO content attracts web traffic, and more importantly, is designed to convert those site visitors into paying patients.
Digital PR helps to get your business’ name into the public sphere. More publicity, more brand awareness, and improved rankings in search engines, that’s what separates digital PR from traditional public relations.
Not only will digital PR help improve your center’s reputation and influence, but it will also improve your backlink profile. And that means more leads from better positions in search engines for important keywords.
Local SEO works to improve your rehab center’s visibility in Google’s ‘local pack’, which includes local results and Google Maps. By optimizing your Google My Business profile, local SEO attracts more local leads to your rehab or addiction center.
If you’ve ever created a website, you know just how nitty-gritty and technical the process can get. When it comes to SEO, you need an expert that can correct all your website’s technical issues. From duplicate content to site speed, technical SEO is a must if you want both search engines and your patients to love your website.
We understand that drug rehab and alcohol addiction centers take a lot of effort to run properly. That’s why we offer monthly reporting to keep you informed of all our efforts and save you time. Our detailed monthly reports track all relevant KPIs and ensure you’re always up to date.
Local SEO is the process of increasing a business’ visibility in Google’s local results and on Google Maps.
It all begins with creating and optimizing your GMB profile. GMB profiles feature businesses in local results and in Google Maps.
These are prime lead generation spots. Why? Because 46% of all Google searches are local. And local searches result in the purchase of an item or service 28% of the time, according to HubSpot.
If you want to draw in as many local clients as possible to your addiction center, local SEO is critical. Plus, GMB profiles help improve your business’ online presence and create a professional image.
Google was founded as a hypertextual search engine. In simple terms, it uses links to categorize and rank information online. That means links are still valuable, even with today’s modern search engines.
Backlinks are when one company links back to another. They can be secured from rehab directories, online publications, or local journals. Although every link is counted, only the relevant, authoritative links have value for your business.
Those links help boost your site’s prominence and authority in the eyes of Google and other search engines. This leads to better positioning in regular and local search results.
So, how do drug rehab and alcohol addiction centers build backlinks? The best way is to nurture relationships with relevant and authoritative industry partners. Or, you can always hire a digital PR team to spearhead the effort.
For more information, visit our digital PR services page.
When designing a drug rehab or alcohol addiction website, you have to consider your audience above all. In order to do that, there are a few common pages you’ll want to include.
- Staff and facility photos
- Services Offered
- Exit program
- A form to fill out
- Location information
- A blog
These pages will assure website visitors that you are a professional, accredited business and help convert them into paying clients or patients.
Beyond that, drug rehab or alcohol addiction center websites also need to factor in SEO in their website design.
First, it’s a good idea to install free tools from Google that help you analyze your site’s performance like Google Analytics. After all, if you don’t know how many people are visiting your site or converting into clients or patients, it’s impossible to see if your SEO efforts are effective or not.
Titles and headers
The better a search engine understands your website, the more likely it is to rank it in top spots for important keywords. That’s why optimizing titles and headers with tags is so critical for SEO. Search engines have trouble understanding titles and headers unless they are tagged in HTML with title and header tags.
From duplicate content to broken links, there are a lot of site issues that can hamper your performance in search engines. Correcting those errors takes time and a lot of technical knowledge. If you want to learn more, visit our technical SEO page.
All in all, designing a website for a drug rehab or alcohol addiction center takes a lot of time and patience, but if you want results, it pays to be diligent and use SEO best practices.
A drug rehab SEO or alcohol addiction services SEO campaign should cost between $1,500 to $2,500 per month. With that, you’ll get a full suite of SEO services including, digital PR, SEO content, local SEO, technical SEO, and monthly reporting.
Both drug rehab SEO and SEO for alcohol addiction centers take time. In fact, it can take anywhere from four months to a year, according to Google. Why? Because there’s a lot to do if you want to rank at the top of search engines for relevant keywords.
First, you’ll have to do keyword and industry research, plus a competitor analysis. That way, you can make an in-depth SEO strategy and editorial calendar in order to begin creating quality content for your site.
And that’s just the beginning. From fixing duplicate content issues to building brand awareness with digital PR, SEO takes time. The good news is your SEO foundation will be long-lasting and bring steady, renewable web traffic to your drug or rehab center.
Drug Rehab and Alcohol Addiction Center SEO Audit
AUDIT YOUR DRUG REHAB AND ALCOHOL ADDICTION CENTER WEBSITE TO LEARN HOW TO IMPROVE BRAND AWARENESS AND INCREASE REVENUE.
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If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for financial services companies like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.