National SEO Services for Small Businesses

National SEO refers to optimizing your website and pages to rank on a national scale instead of only in local search. If you are wanting to market your products or services to a broader audience, national SEO can help you do that. Generate leads and reach customers nationwide by ranking high on search engine results pages (SERPs) through optimization.

National search engine optimization is important because it allows you to target a much larger audience than if you are only focused on local SEO. Your small business could grow exponentially by utilizing a national SEO company.

Simply put, SEO brings customers to you.

SEO companies use a range of techniques to boost websites up SERPs.

Things usually begin with the development of a keyword-research-backed SEO strategy. Then, technical website audits are used to improve search engine compatibility. And no good SEO strategy would be complete without backlinking and digital PR to build brand awareness.

At Markitors we’ve packaged our SEO services into four main categories:

• Digital PR
• SEO Content
• Local SEO
• Technical SEO

On top of that, you’ll get detailed monthly reports at the end of each money to keep you informed of our efforts and relevant key performance indicators (KPIs).

So if you’re looking to boost the bottom line this quarter, feel free to contact us or give us a call at (480) 550-6336.

A national SEO strategy targets more general keywords instead of specific keywords attached to a geographic location. For example, a national SEO strategy would target the keyword “best custom t-shirts” whereas a more local SEO approach would target “custom t-shirts in Dallas.”

Local SEO is great for increasing your customer base in the city or cities you are located in, but national SEO aims for a larger audience.

A national SEO strategy will start with SMART goal-setting and extensive keyword research to see what queries are popular in your business’ niche. Then strategists will do competitive analysis to see what your top-ranking competitors are doing. From there, a national SEO campaign will be created.

A national SEO campaign uses the strategy and research to implement organic search optimization on your website to increase your visibility and sales. Once keyword research and competitor analysis are finished, the national SEO experts at Markitors will craft a campaign to help you reach your business goals.

Let’s say you are the owner of a custom t-shirt company that makes shirts for sports teams, schools, family reunions, corporate events, and more. The first month of a national campaign for your business would look something like this:

Month 1:

4 pieces of SEO Content (blogs, landing pages, updates)

• New content: How To Screenprint Custom T-shirts
• New landing page: Family Reunion Custom T-shirts
• Update page: High School Class Custom T-shirts
• Update page: Our Custom T-shirt Services

1 Digital PR quote placement

The keywords that were determined through audience research and competitive analysis will be used to create content that will rank on Google and drive traffic to your website. The increase in organic traffic will increase conversions and sales for your business. A national SEO campaign is an effective method to increase brand awareness and digital visibility beyond your city or town.

The subsequent months would be about measuring the campaign’s success while continuing to publish SEO-driven content to your website. A key indicator of national SEO success is if the content has brought in customers from different locales than those you’ve worked with before. We would use tools such as Google Analytics and Google Search Console to measure traffic and see users’ geographic locations.

Markitors offers a full suite of national SEO services to small businesses in many industries including:

Keyword Research

The strategy team at Markitors conducts extensive keyword research to find the best keywords for your business’ national SEO campaign. They use multiple keyword research tools such as Ahrefs to see what keywords could be effectively targeted. They look closely at monthly search volume, keyword difficulty, cost-per-click value and more to come up with a list of the top keywords to prioritize.

SEO Content

From the keyword research comes SEO Content that’s written by our expert SEO writers. Our in-house writers craft SEO-driven content that provides value to visitors. This content will help bring users to your website and ultimately get them to convert. This aspect of our national SEO services is key for getting your company recognized and increasing your brand awareness.

Digital PR

Digital PR is a combination of traditional PR and digital visibility to increase your business’ domain authority. Domain authority affects your ability to rank because of Google’s E-A-T principles. Getting high-quality backlinks through Markitors’ Digital PR services will help your website grow stronger and boost your content in search results.

Technical SEO

Another national SEO service our agency provides clients with is Technical SEO. Technical SEO takes into account the back-end processes of your website. Our team will ensure that your website isn’t full of broken links, will fix any technical errors, check mobile usability, and much more.

If your website isn’t able to communicate properly with search engines, your national SEO efforts will not be effective. We take care of everything for you so your national SEO campaign is successful.

Small businesses need a national SEO strategy if they want to scale and grow beyond their local area. Markitors’ national SEO services can bring businesses growth through an uptick in organic search traffic. The more traffic that is coming to your website from areas beyond your own city, the more well-known your brand will become nationally and the more sales you will make. 

National SEO content strategies make it possible for users from across the country to find your business. Don’t miss out on another whole customer base just because they aren’t near your headquarters. Grow your business with national SEO services from Markitors!

Yes, as stated above, even local businesses should focus time on national SEO. If they are thinking about expanding their operations into a nationwide business, this is especially true. But even if not, with e-commerce SEO on the rise, businesses can serve a nationwide audience.

There are many aspects that help your business rank nationally but here just are a few tips.

• Use more general keywords. Using more general keywords with higher search volume can help you show up in search results nationally.
• Create city-specific pages. Consider creating city-specific pages for areas in the United States you want to target. Create a host of these to grow your business’ network.
• Become a thought leader in your industry. Post valuable content that places you as a thought leader in your industry. This will help your brand get more backlinks and recognition on a national level.

Schedule a consultation if you want to learn more about Markitors’ national SEO services and how we can help you grow your business.

Markitors has experience in both local SEO and national SEO. We understand how important both realms are for small businesses. With this knowledge, we are able to create comprehensive strategies and use national SEO to increase your business’ online presence.

Our team has experience with a wide scope of industries from all over the world. We know how to use SEO practices to drive results for our clients and love what we do. Our mission is to connect small businesses with customers and have a great time doing it. We genuinely love growing small businesses through SEO.

Trust the national SEO experts at Markitors!

To start building up your business’ national SEO, contact us today! We will walk you through our process for national SEO services and ensure you have a good understanding of them. Then we will get to know your business and create a full SEO strategy for you.

If you want to get started on national SEO on your own, you will need to determine the right strategy for your business, create quality content, and build authority through Digital PR. Either you can try the DIY route of taking the lead on your business’ national SEO efforts, outsource your SEO with a focus on national growth, or work with a national SEO agency.

Markitors’ team will work collaboratively to use national SEO to increase your website’s organic search traffic.

If doing national SEO on your own sounds like too much of an undertaking, let us take care of it! Schedule a consultation today. We’d love to work with you.