If you were trying to find a pet store or pet products business, how would you do it?
If you’re like most people you’d go straight to your phone or computer and type something into Google to find a business near you.
Ever wonder how Google decides which business gets to be at the top of that list? That’s right—SEO.
SEO or search engine optimization works to improve a website’s visibility on search engines in order to increase organic website traffic. More organic website traffic means more revenue.
If that sounds like something you might be interested in, feel free to contact us or give us a call at (480) 550-6336.
Note: “Do you only sell pet products online? You might find more relevant information about how to boost your online-only sales through our e-commerce SEO page.
Our SEO services help attract customers for businesses in a variety of ways. The most important aspects of SEO for pet stores, in particular, are local SEO and content marketing.
You see, when someone goes into Google looking for a nearby pet store to get pet food, grooming, or the like, Google determines who shows up in their local search results and on Google Maps based on distance, prominence, and relevance.
Our local SEO services help improve these three factors so your business shows up in Google’s local search results more often. That drives sustainable traffic to your store without you having to lift a finger.
Then there’s content marketing. Content marketing helps pet stores increase organic search traffic to their website by publishing informative articles, graphics, and more. Coupled with local SEO, our content marketing services are the perfect way to reliably increase revenue.
If you want to find out more about SEO services for pet stores, check out this article we put together on “How SEO Works”.
While SEO for pet shops will mostly be focused on improving your website’s visibility in local search results using our local SEO and digital PR services, pet shops will require our full SEO toolbox if they really want to compete and see significant ROI.
- SEO Content to help drive organic traffic to your website with informative articles.>
- Digital PR to build brand awareness and improve your backlink profile.
- Technical SEO to fix any nagging errors that may be hindering your site’s performance. Local SEO to improve website visibility in local search results and on Google Maps.
- Monthly Reporting to help you stay informed of our progress because we know how busy small business owners can be.
If you want to learn more about our SEO services, please feel free to contact us or give us a call at (480) 550-6336 for more information.
Local SEO works to increase your pet stores’ visibility in local searches and on Google Maps. That way, when someone types in ‘pet store near me’ on Google, your business is first to appear.
Our Local SEO services work by improving the distance, prominence, and relevance of your website so Google sees your business as the top spot for pet food and supplies.
If you want to get started with local SEO on your own, we recommend creating or updating your Google My Business profile. This will start the process of Google recognizing your business. It’s the only way you can get recognized by the search engine for local queries and on Google Maps.
After that, why not give the experts a call at (480) 550-6336 and let us take things from there. With our SEO services, you’ll be seeing revenue jumps you never imagined.
Our full SEO toolbox including digital PR, SEO content, local SEO, technical SEO, and monthly reporting for pet supplies stores cost anywhere from $1500 to $2500 per month.
On average SEO will take anywhere from four months to up to a year. It all depends on a number of factors. For example:
- High-Quality Backlinks. Do you already have a high domain authority with a strong backlink profile? Or are you just getting started building links?
- Keyword Research. Are you ranking for unique, long-tail keywords that bring in organic traffic or do we need to start from scratch?
- Content Marketing. How much high-quality, informative content that helps bring in potential customers to your website do you already have?
- Technical SEO. Are your product pages optimized? Do you have duplicate content issues? What about user experience?
The search volume on pet food keywords is high. That means competition is fierce for Google Ads.
In fact, according to our keyword research tools, “dog food” is searched over 67,000 times per month in the US alone. And “cat food” is searched over 27,000 times per month. Both of those top industry keywords cost upwards of $6.00 per click for Google Ads as well.
The most common keyword for pet stores is actually "Pet Store near me" which is searched an amazing 167,000 times per month. Competing for a keyword with this much traffic is costly and time-consuming.
What does all of this mean for your pet product business? It means that you need to be smart about how you use keywords. SEO keywords need to be either "local" or "long-tail" so your pet products can compete against larger competitors.
Long-tail keywords are keywords that are more specific and longer than just one or two words. For example, in the pet store industry, a common customer query might be something like “best organic pet stores near me”.
While the average search traffic for a word like this might be low, what’s called the ‘commercial intent’ is quite high. Basically that means when someone is typing in “best organic pet stores near me”, they’re really looking to buy at a local pet store. They are highly likely to convert from a website visitor into a paying customer.
Our SEO keyword strategies focus on improving your rankings for both targeted, long-tail keywords and general industry keywords to build brand awareness and increase revenue.
We love to give SEO tips. SEO can get confusing, so sometimes you need a helping hand to get started. Here are a few of our top tips for pet product websites:
Unique Keyword Research.
Let's face it: you can't compete with PetSmart. In order for your pet business to thrive, you will need to use keywords that are very specific (which PetSmart isn't targeting). For example, let's say you sell "dog food." So do 5,000+ other pet supply shops. What is unique about the dog food you are selling? Is the food actually a "treat." Is it organic? Vegan? Just for small dogs? If so, perhaps your SEO strategy better defines the relevant keyword as "Vegan Dog Treats For Small Dogs."
Unique product descriptions.
Not only are product descriptions great for search engines to determine the context of a web page and include keywords, but product descriptions are also very helpful to convert website visitors into customers. Search engines dislike duplicate text, so be sure that each product description is uniquely written for a single page.
Unique Page titles.
Each web page on your e-commerce store should include a page title tag that targets a specific keyword in your SEO strategy.
Google Analytics, Google Ads, Google Search Console are all free tools that can help you identify keywords, and measure the impact of an SEO campaign.
If you want more top SEO tips, feel free to contact us or give us a call at (480) 550-6336 for more information on all SEO can do for your business.
We're dog lovers! Did you check out the Markitors Instagram? Most days we have either Mimi, Barbara, Taco, Moose, or Sophie in the office. The ability for us to connect pet product businesses with pet owners to improve the lives of pets is a mission that definitely excites us!
Why not both? We believe social media and SEO are both integral parts of any effective SEO strategy.
That being said, SEO has some distinct advantages for pet store owners. First, by improving your website’s position in local search results and on Google maps, you’ll have more customers coming to you.
And with digital PR and content marketing, you’ll be building brand reputation and awareness, all without you having to do a thing. That’s because SEO is a pull marketing strategy that works behind the scenes to bring you inbound leads.
Social media, on the other hand, is a push strategy where you would need to constantly create posts and update statuses in order to see any results. Both strategies are valuable, and they work together well, but SEO is the backbone of any effective digital marketing strategy.
From guest posts on mom and pop blogs to quote placements in local publications, we have so many tactics for building backlinks.
What matters is that we always provide authoritative, relevant backlinks that help improve your website’s position on Google’s results pages. On top of that our digital PR services help improve brand awareness and reputation.
Check out our digital PR services page for more information.
The best way to get started on SEO for pet product companies is to use our free SEO audit.
We’ve compiled over 70 of the top SEO audit and website review tools to bring you a comprehensive report on what your business can do to improve your online presence and grow your business.
From there you can get started on keyword research, an in-depth SEO strategy, technical SEO fixes, and more.
Or, you can always just contact us or give us a call at (480) 550-6336 and we can help you get started with SEO today.
Pet Product SEO Audit
Audit your pet product website to learn how to improve your organic search traffic.
Pet Product SEO Services
Local SEO content to attract new customers.
Link building to boost domain authority and brand awareness.
On-Page optimizations for your pet product website.
Pet Product SEO Case Study
Pet Product Marketing Articles
4 Marketing Ideas to Get More Pet Food In Bowls
From SEO campaigns to pet product social media, here are four top marketing ideas for pet product companies.
Pet Industry Marketing Statistics to Consider
Top pet product marketing stats that might change your mind on which marketing strategies to consider.
I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Pet Product SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for pet stores like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.