Pet food sales topped $90 billion worldwide in 2018, and Grandview Research expects they’ll hit $113 billion by 2025.
This huge explosion in business had led to a lot of pet company success stories. From Blue Buffalo to Chewy, the pet business is booming!
If you want to take advantage as a pet product company and get more of your pet food in the bowls of our furry friends, marketing is the best way to do that.
Still, marketing for startups and small pet businesses can be tough—especially when six pet food companies sold over 43% of all pet food in 2018.
These four marketing ideas will help you get started on your pet food marketing strategy, or adjust your current one to be more effective.
Social media is the key to brand awareness. That’s especially true for pet product companies who have such photogenic customers.
Still, managing all your social media accounts can be a pain. From Pinterest and Instagram to Facebook and LinkedIn, you’re going to need every social platform you can use.
Consider social media management tools
Managing all those accounts is time-consuming, especially for small or family-run businesses. Thankfully, tools like Buffer and Hootsuite can help you manage multiple social media accounts and schedule posts in advance, all from one platform.
Additionally, you can see all your social media engagement data at the touch of a button. Using aggregated social media data is the best way to make informed decisions about what to post.
Try pet influencers
Once you have your social media properly managed, you can begin implementing some common social media tactics to build your follower counts.
One great way to draw in social media traffic is to partner with ‘pet influencers.’ It may sound crazy, but it’s not just fashion influencers who can market clothing, food, and accessories—pets can too.
In fact, some ‘pet influencers’ have thousands of followers and a partnership with them or even just a sponsored post here, and there can help grow your business.
Getting published in blogs and industry sites helps build brand awareness and authority, while also securing backlinks to boost your website’s domain authority. And the higher your domain authority, the better your position on search engine results pages.
Remember, your posts shouldn’t be ads. Instead, they should inform readers and position your business as an industry authority. So avoid any sales or marketing language and make these pieces valuable for the community.
Using blogging influencers
So it turns out those social media influencers we were talking about earlier have blogs too. And these blogs can be invaluable piece of a solid pet food marketing strategy.
Here’s an example ‘pet influencer’ you might reach out to for a guest post.
Ella Bean, the dog, has over 126,000 followers and a thriving blog.
Blogs like these are a great place to publish a guest post if you can build a relationship with the site owner. They have established organic traffic from their social media page and strong domain ratings, which is perfect for guest posts.
Did you know only 0.78% of all search traffic clicks on a result from the second page of Google?
The fact is if you aren’t on the first page of results for your desired keywords, you’re missing out on a lot of business.
Still, getting to those top results is easier said than done.
Search engine optimization (SEO) is your only option unless you want to pay for ads. SEO is the process of increasing a website’s organic search traffic by moving up search engine results pages to those coveted first page spots we talked about.
Getting started on SEO takes an in-depth SEO strategy backed by industry research, a competitor analysis, and keyword research. After that, SEO involves a labor-intensive process that includes all of the following and more:
- Creating and optimizing Google My Business profiles for pet product companies with physical locations.
- Enhancing user experience and fixing site speed issues with technical SEO.
- Content marketing based on keyword research to draw in organic traffic.
- Building your backlink profile with relevant, authoritative inbound links.
Content marketing is a key aspect of pet product SEO, one of the most successful pet food marketing strategies—and it all starts with a blog.
All the most successful pet food companies have well-maintained blogs. Here’s an example from Blue Buffalo, a company that grew from the side project of Bill Bishop and his sons in honor of their dog, Blue, who died of cancer, to an $8 billion company in 2018 when General Mills bought it out.
The blog posts for pet product companies can be very simple and still rank well as long as they target the right topics, keywords, and audience with quality content.
Here’s an example from Nylabone a pet product company:
It’s amazing that this simple article on types of dog food has seen strong monthly organic traffic since 2018 and ranks for over 443 organic keywords for Nylabone.
Creating and maintaining a blog is one of the easiest and best ways to get more of your company’s pet food in the bowls of your customers’ pets.
And if you need blog topics to help get you started, check out our article on 5 Pet Blog Topics for More Pet Product Sales.
A well-built pet food marketing strategy can work wonders for your business if you’re willing to put in the time. From maintaining blogs and social media accounts to fixing technical website issues that are hurting your results in SERPs, there is a lot to do if you want all your marketing efforts to work.
Thankfully, there are experts out there to help. If you’re thinking of getting started on a pet food marketing plan, or if you’re rethinking your current one, contact us for more information we’d be more than happy to help you get started.
Also, if you’re looking for more cool pet product blogs, check out our post on Pet Industry Marketing Statistics to Consider.
Markitors is a digital marketing agency specializing in SEO. We help small businesses rank higher on Google to get more traffic to their websites and increase revenue. Explore what’s in our SEO toolbox: audits and keyword research, digital PR, technical SEO, and local SEO.