Are you starting a pet product company? Or are you thinking of revamping the marketing strategy of your current pet product company?
If so, check out these pet industry marketing statistics to help spark some ideas on how to take advantage of industry trends and marketing successes.
All the best strategies start with research, so we’ve got things started for you with facts on everything from social media to pet food sales growth.
Pet industry marketing facts
In 2019, Americans spent over $95 billion on their pets.
If you’re looking for a strong market, you’ve found it. The pet care market, in the US in particular, has witnessed impressive growth over the past decade and now is worth almost $100 billion.
That’s mainly because of the growth in pet ownership. According to a 2019-2020 APPA National Pet Owners Survey, over 67% of American households now have at least one pet.
Purina PetCare, a subsidiary of Nestlé, spent over $100 million on paid advertising in 2019 alone.
It’s no wonder why the top two pet care companies, Purina and Mars petcare, make up over $30 billion of total industry revenue with that kind of advertising spend.
It’s tough to compete with all the paid advertising of these industry giants. However, smaller pet companies can still employ email marketing, social media, and pet product search engine optimization (SEO) to build their brand and increase sales.
In 2020, the American Pet Products Association estimates Americans will spend over $38 billion on pet food and treats alone.
The pet food and treats market makes up the biggest portion of pet product sales. That being said, the market is dominated by top companies. In fact, in 2018, the top six pet food companies made up more than 43% of sales.
For smaller pet food brands standing out from the competition amongst the big corporate pet food companies takes a consistent digital marketing strategy that leverages social media channels, content marketing, and more to connect with the right audience—pet lovers who want quality over low prices.
Pet industry analysts are seeing an increasing focus on health, wellness, and sustainability from consumers.
If you’re wondering where to take your pet product brand, it’s a good idea to take notes from industry analysts who spend their lives focused on pet industry statistics.
Here’s Loli Macridi, an analyst at Edge by Ascential, discussing pet trends he has seen:
“We are seeing the pet humanization trend proliferate, being increasingly influenced by human trends, such as ethical spending, which means there is a bigger focus on health, wellness, sustainability, and transparency.”
In a recent ContentWriter’s survey, 89% of respondents said content marketing produced higher quality leads than other forms of marketing.
Due to the competitive nature of the pet products industry, pet products companies are always looking for ways to get ahead. Perhaps the best way to do that, especially for B2B pet product companies, is with content marketing.
The content writer’s survey is proof of what most digital marketers already know—content marketing brings in the highest quality leads because it targets the right audience.
In 2017 and 2018, direct mobile traffic to content publishers’ websites has grown by 30%, surpassing referral traffic from Facebook.
Google and Facebook have been in a war to draw in marketing dollars. And based on the above data from Chartbeat, it appears Google is winning of late.
That means focusing on improving organic search engine traffic through search engine optimization is more critical than ever.
According to Global Market Insights, by 2025, the global pet care industry will be worth over $260 billion.
The Global Market Insights reports reveal a lot of fascinating information about just how rapidly the global pet care market is expected to expand.
The US pet care industry is expected to grow at just 3.5% annually until 2025, however. The insane growth rate in the global pet industry comes mainly from the Chinese market, which is expected to see a 14% annual growth rate until 2025.
According to the data from Hootsuite, an amazing 80% of social referrals to e-commerce sites came from Facebook in Q1 2019.
Facebook still dominates the advertising market for e-commerce companies. If you’re looking to spend some marketing revenue on ads to get your operations off the ground or to bring back lost customers, improving your Facebook and Instagram following and buying Facebook ads are great options.
82% of consumers made a purchase because of a company’s online content marketing.
According to a Clutch Survey, content marketing is extremely effective at swaying the opinion of consumers. Content marketing works to build trust with consumers by providing them with the information they need. That focus on informing instead of selling, however contrary it may seem, actually leads to more sales by building trust with the consumer.
Pet influencers with over a million followers can make anywhere from $10,000 to $16,000 per post.
Yes, these pets are making more than us. However, using these pet influencers can be great for marketing in the pet industry and for your business. And, don’t worry, you don’t have to pay $10,000 per post, there are plenty of pet influencers out there with reasonable post pricing that can bring significant traffic to your website. And that means more sales.
Need pet product marketing help? Contact the experts.
The pet product industry is booming, content marketing is key, and Facebook remains the king of social media marketing. Hopefully, these facts helped spark some pet product marketing ideas that can differentiate your business from the competition.
If not, you can always contact the experts for a little help. Digital marketing is a time-consuming process, and sometimes it just makes sense to outsource the job.
To find out if hiring a digital marketing company makes sense for your business, contact us, we’d be more than happy to help you find the right marketing path.
Also, check out our article on 5 Pet Blog Topics for More Pet Product Sales, you may find it useful!
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