What is one real estate marketing tactic that actually drives leads for realtors?
To help realtors with driving leads, we asked business professionals and marketing experts this question for their best marketing tactics. From search engine optimization to curating niche content, there are several tactics that may help you drive leads.
Here are eight marketing tactics to help realtors to drive leads:
- SEO for Real Estate
- Content Marketing
- Partnerships
- Word of Mouth Marketing
- Email Campaigns
- Lay The Foundation For a Warm Lead
- Provide Information and High-Quality Photos
- Curate Content Around Your Niche
SEO for Real Estate
Investing in SEO for a real estate agency can unlock multiple opportunities to connect with prospective buyers and sellers. For example, blogging about relocating from Sonoma County to Scottsdale may help attract inbound leads from Northern California residents looking to relocate after being fed up with wildfires. Or, executing a digital PR campaign may help develop better visibility in local search results. Bottom line is that if you are looking to drive leads in a sustainable way over the long-term, then SEO is one strategy that needs to be a part of a marketing plan.
Brett Farmiloe, Markitors
Content Marketing
Content really is king, no matter what industry you are in. In real estate marketing, consider creating a blog that captures frequent buyer/seller questions and write real answers to the questions you find. If you are diligent in your keyword research and create content around keywords that have strong search intent for those that are really in the market of buying/ selling their house, the leads will start pouring in. The buying and selling process can be so complex, so the more detailed information you put out, the more helpful it will be to people!
Liz Riggleman, Arrow Lift
Partnerships
It can be tough to stand out on your own, but building partnerships and a community that truly wants the best for one another is some of the greatest marketing you can do for your business. Can you partner with a photographer? Can you partner with an interior designer? Try to think creatively and strategically about partnerships that can be mutually beneficial and can ultimately generate leads.
Audrey Hutnick, Smallwave Marketing
Word of Mouth Marketing
The most efficient and low-cost mode of marketing is word of mouth marketing. The most successful realtors I know stay in touch with customers (present and past) via email campaigns, social media, and/or direct mail. Customizing a communications campaign on multiple channels will encourage realtor relationships and create a fertile environment for referrals and lead generation.
Candace Cotton, HALO Branded Solutions
Email Campaigns
Leverage automation to send personalized messages. Email marketing is the most cost-effective way to stand out and catch viewers’ attention after the first contact. Use automated messages to inform about new listings based on their preferences, budget, and location. Include relevant information about infrastructure, best schools, and facilities. Combining this information with previous clients’ testimonials that live in the area of interest adds value to the customer’s perspective. It makes them more likely to progress with the purchase/rent.
Rebeca Sena, GetSpace.Digital
Lay The Foundation For a Warm Lead
I would advise any realtor to put the majority of their money into relationship-building activities like creating an email database, securing customer reviews, and offering referral benefits. Awareness building efforts are also important, but, when it comes down to it, a warm lead is going to be a lot more fruitful than a cold one and most people are only going to meet with a realtor who was referred to them by a friend or has good street cred (i.e., online reviews and ratings).
Amy Zwagerman, The Launch Box
Provide Information and High-Quality Photos
Most people find their new dream home online. It starts with research and comparison of the various objects within the individual price range. To stand out to potential buyers you have to ensure that you provide the key information (location, distance to schools, highways, etc.) as well as great photos from the start. If your objective isn’t convincing at the first glance, it is unlikely to trigger an action in the form of reaching out.
Edward Briggs, Home Reviews
Curate Content Around Your Niche
Real Estate is a highly competitive industry. You need to stand out as an expert in the geographic area you work in, yet be able to relate to potential clients. One realtor that comes to mind called herself “The Fit Realtor”. She posted and blogged about health and wellness in her community. If I was into a healthy lifestyle, I’d hire her. Another one used a picture of himself and his dog on Facebook. Dog lovers would relate to him and he’d know where the dog parks were and which condos were dog-friendly. If you’re selling condos in an artsy, downtown, historic area, then blog about it. You’re not just selling a house, you’re selling a neighborhood, city, town, or lifestyle. For each house, you need to create a target market persona and then create content that will entice that persona and convince them to hire you. What are the benefits of working with a realtor vs. hunting on one’s own? What’s in it for them?
Giselle Aguiar, AZ Social Media Wiz
