These days search engines like Google, Bing, and Yahoo are incredibly valuable to small businesses—and especially to roofers.
When a customer searches for ‘roofing companies’ or ‘roofing companies near me’ they are going to click on one of the top results given by search engines.
That means taking a spot at the top of search engine results pages (SERPs) for roofing keywords can drastically increase your inbound leads.
Search Engine Optimization (SEO) can help you do just that. SEO is the process of increasing a website’s visibility on search engines. So if you want more phone calls and more emails asking for your services—think SEO.
If you’d like to know more, feel free to contact us, we can answer any questions you may have.
SEO agencies build brand awareness while increasing your website’s organic traffic. That means more inbound leads when customers search for popular roofing keywords on Google, Bing, and other search engines.
In beginners’ terms, organic traffic is the number of visitors your website gets from unpaid search. Where Pay-Per-Click (PPC) advertising works by charging you per click to move to the top of search engine results pages, SEO works to increase your organic traffic.
That means a consistent flow of quality leads to your site. It’s the perfect addition or replacement for the unstable traffic generated by PPC advertising campaigns.
First and foremost, we offer a free SEO audit to analyze all the critical components that go into a company’s organic search results. That way, before you jump into any digital marketing strategy you know how SEO can benefit your company.
If you like what you see, then we can move forward and develop an SEO Strategy. SEO strategies for roofers will be based on general roofing keywords, as well as specific, targeted keywords for your company’s service area and the services you offer.
After that, you’ll get the full suite of services offered by a roofing SEO company including:
Local SEO helps increase your website’s visibility for local searches. And for roofers, that’s vital.
According to Google, there are three factors that determine local search results: distance, prominence, and relevance. Local SEO services combine, managing business listings, On-page SEO, Off-page SEO, local citation services, online reviews, and more to improve these three factors.
By developing a keyword-backed SEO strategy for content development, SEO teams can help improve the quality of your website and increase website traffic.
SEO content targets keywords and questions that customers have about your business. For example, when someone types in something like “what’s the best roofing company near me”, if SEO content is working properly, an article about your business will come up and lead that potential customer straight to you.
Digital PR services have two main goals. The first is to build brand awareness through the placement of quotes, press releases, brand mentions or in-depth articles.
The second is to increase the quality of a client’s backlinking profile in order to boost them up search engine rankings.
Backlinking is a way of increasing the number of inbound links your site has. Inbound links are simply links on someone else’s site that connect back to your site.
When you increase the number of authoritative, relevant websites that link back to yours, it boosts your backlink profile—and that’s good for business.
Simply put, technical SEO is cleaning up websites to ensure search engines can probably find them. When things are out of alignment and search engines can’t quite figure out what your website is saying, it can lead to a lot of problems.
That’s why technical SEO is so important. It makes your website speak the “search engines’” language so your site can move up search engine results pages in no time.
Roofers are busy. It’s a tough business and as an SEO company for roofers, we understand that. That’s why we offer detailed reporting at the end of every month to keep you informed of Key Performance Indicators (KPIs).
This way you won’t have to stress about your digital marketing campaign. You’ll have a summary of our efforts and the results in front of you each month in an easy to understand format—no extra effort required.
As an SEO company for roofers, we know that a lot of roofing business comes after hail storms or other natural weather events. A lot of people put off fixing their roof until they can get their insurance to help pay for it. And I can’t say we blame them.
The beauty of SEO is it allows you to be ever-present on the web. When there’s a hail storm or tornado, you don’t have to launch a PPC campaign to capitalize on the event. With SEO your business will already be at the top of search results for those keywords. That means the customers will be flooding in (no pun intended).
SEO for roofers targets keywords that will lead business right to your door in the event of a natural disaster or hail storm. For example, by ranking for keywords like “roof repair near me” with high quality, informative content for the public, SEO agencies can keep the new inbound leads coming.
Good things take time—and so does SEO.
Depending on your competition and your website’s starting point, SEO can take anywhere from several months to a year. That’s because it takes time for search engines to start crawling your site and recognizing its authority over time.
Not to mention optimizing your website for user experience and mobile devices isn’t an overnight job. And of course, digital PR efforts take time to increase brand awareness with backlinking, press releases, quote placements and more.
Even Google admits it will take at least four months to a year for SEO services to work their magic. So be patient with SEO agencies, the results will come.
When someone needs to repair or replace their roof, they’ll generally type in general, mostly location-based keywords like the following (from the SEO tool Ahrefs).
- “Roofers near me” (31,000 monthly searches)
- “Roofing companies” (21,000 monthly searches)
- “Roofing companies near me” (21,000 monthly searches)
- “Roofer near me” (4,000 monthly searches)
- “Roofing contractors near me” (3,300 monthly searches)
Both pay-per-click advertising and SEO agencies fight to get their clients to the top of search engine results pages (SERPs) for these keywords first. Then, SEO agencies will generally get a little more specific about things. By adding some specificity about the services being offered or the type of roof, or a number of other factors, SEO agencies can produce targeted keywords.
For example, you might see keywords like:
- “Gutter repair” (8,800 monthly searches)
- “Metal roof repair” (700 monthly searches)
- “Roofing shingles repair” (350 monthly searches)
Then there are keywords based on events that are targeted to better reach customers when they are most in need.
- “Hail damage” (4,400 monthly searches)
- “Hail damaged roof” (1,900 monthly searches)
At the end of the day, there are a number of keywords strategies you can employ with targeted, optimized content that will make a lot of money for roofers.
Roofing industry keywords are some of the most expensive around. That’s why we believe SEO is the best option for roofers.
For example, take the keyword “roofing companies” which has 21,000 monthly searches in the U.S. The cost per click for paid advertising— a whopping $25.00. And on top of that only 20% of traffic actually goes to paid ads.
It’s not much better for "roofers near me", which has 31,000 monthly searches. The keyword costs $15.00 per click and once again only 20% of traffic goes to paid ads.
Looking at some more specific keywords, things don’t get much better. For example, take “metal roof repair” which gets just 700 monthly searches in the U.S, but is known for producing high-quality leads. It costs $13.00 per click.
The simple fact is, although paid ads can be an effective tool for boosting business, SEO is the better option for stable, long term growth—at a price you can actually afford.
One of the things that excites us most about roofing marketing is the opportunity to be there at the right time for our clients. By targeting specific, situational keywords (among others), like “hail damaged roof”, we can produce quality leads that lead to sales when it matters most. As an SEO company, it’s our pleasure to connect you with your customers during their time of need.
Another thing that excites us about doing marketing for roofers is we love working with companies that can execute. We can bring the customers if you can close the deal. And roofers are great closers.
Ultimately, we’re excited about doing marketing for roofers because we believe in what we do. When it comes to marketing for roofers, we know SEO is the best option.
SEO’s local approach that focuses on a consistent stream of customers is perfect for roofers. To us, that’s pretty exciting.
When it comes to the most effective part of a digital marketing strategy, we believe SEO is a critical foundation. It’s not that other tactics aren’t effective. Rather, it’s that the type of quality, consistent traffic SEO brings can’t easily be replicated.
Also, SEO can target specific customers when they need services most. This type of targeted advertising is difficult with other tactics like say, social media, where you depend on customers finding your profile.
Social media is a constant noise in customers' ears. It’s there when they need your services and when they’d rather not be bothered with your posts. While that may be great for building a brand and bringing customers if you can build a following, SEO works a little differently.
By producing quality, targeted content that ranks in search engine results pages for top keywords you can be there for your clients when they need you most.
For example, imagine a client has a hail damaged roof and searches “hail damage roof” in Google. With SEO your article on the topic will pop up at that moment with all the information they need and a nice hook to lead them to your sales team.
SEO brings value for your readers in the form of informative content. But it also brings in new inbound leads. That’s why we believe SEO is the bread and butter of digital marketing.
Local SEO works to increase a website’s visibility on search engines. In particular, local SEO targets valuable spots for roofers like Google Maps and Google Local, as well as regular search engine results pages.
If you’re trying to increase your website’s local results, there are a couple of ways you can start.
First, it’s important that your Google My Business page has an accurate address, business name, phone number, accurate hours and more.
Then you’ll need to do the same for all the other business pages your company has on other directories and search engines like Yahoo, Yellow Pages, or Linkedin.
Of course, if you hire a roofing SEO company, we’ll go a little further. We’ll use the three main components that go into local search rankings to increase your website traffic. With a focused strategy to tackle the relevance, distance, and prominence of your site we’ll get more leads headed your way—fast.
If you want to see all local SEO can do for your business, check out our local SEO services page for more information.
There are so many tactics SEO companies for roofers use to build backlinks. From partnerships with mom and pop bloggers, local associations, and organizations to guest posts on industry websites. With the right connections, you can build your backlink profile the right way.
At Markitors, it’s about more than just backlinks, though. We offer a digital PR services program that will help build brand awareness with branded mentions, unlinked mentions, press releases, quote placements and more.
If you want to discover all digital PR can do for you, check out our digital PR services page to get an in-depth look at backlinking and digital PR.
At the end of the day, we understand that it all comes down to the bottom line.
So why should you hire an SEO company for roofers?
The return on investment (ROI). The fact is, SEO works wonders for businesses that sell big-ticket items or services. When we bring a roofing company ten new customers a month, that means tens of thousands in additional revenue.
And because SEO services can be paid off with only one or two extra roofing jobs per month, the ROI is incredible.
So if you want to pump up that bottom line for your roofing business—think SEO.
SEO strategies can be pretty involved, but we’d love to help you get started with the basics.
First, you need to develop an in-depth SEO strategy based on the right keywords for your industry. After you’ve done the hours or days worth of research and built out your SEO strategy, it’s time to start optimizing on-page and off-page content.
What does that mean? Here are a couple of examples:
Optimize On-page Content
- Build out landing pages for each service you offer.
- Create unique pages for each location where you do business.
- Produce ‘skyscraper content’ that outranks the competition.
Optimize Off-page Content
- Fill out Google My Business page and other business listings Optimize websites crawling, indexing, structure, SSL, mobile usability, and more.
- Build brand awareness with guest posts, branded mentions, press releases, quote placements, etc.
That’s just the beginning. If this all sounds like it might be a little out of your wheelhouse, feel free to contact us or give us a call at (480) 550-6336. We’d be more than happy to help.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
SEO Experts for Roofers
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for roofers like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.