A well-designed SaaS (software as a service) landing page can be the difference between a potential customer bouncing off your site or becoming a paying customer. After all, the landing page is often the first interaction potential customers have with your product. As such, it’s important to make a good impression.
But what makes a great SaaS landing page?
In this article, we’ll show you eight SaaS landing page examples that are definitely worth emulating. From simple, clean designs to more complex layouts, these SaaS landing pages have one thing in common — they’re all ready to drive conversions.
So whether you’re just getting started with your SaaS product or you’re looking for ways to improve your existing landing page, read on for some inspiration.
What Is a SaaS Landing Page?
Before we dive into our list of SaaS landing page examples, let’s quickly review what a SaaS landing page is and why it’s so important.
A SaaS landing page is a stand-alone web page that’s been designed for the sole purpose of promoting and selling a specific SaaS product. In most cases, the goal of a SaaS landing page is to generate leads (i.e. potential customers) by getting them to sign up for a free trial or demo of the product.
To do this effectively, SaaS landing pages need to be well-designed and carefully optimized for conversion. That means including all of the essential elements that are known to increase conversion rates, such as a strong headline, clear value proposition, social proof, and a clear call to action (CTA).
It’s also important to note that a SaaS landing page differs from a SaaS home page. While a SaaS homepage is designed to give visitors an overview of the company and its products, a SaaS landing page is laser-focused on promoting a specific product/service and getting visitors to take the desired action (e.g., sign up for a free trial or fill out a contact form).
What Do the Best SaaS Landing Pages Have? Landing Page Elements
What makes a good SaaS landing page? In general, the best SaaS landing pages share several key characteristics:
- A strong, relevant headline that clearly states what the product does
- A well-written value proposition that explains what the product can do for the customer
- Social proof in the form of customer testimonials or logos to build trust
- A clear and concise CTA (call-to-action) that’s easy to spot and understand
- A well-designed layout that’s easy to navigate
- Minimal distractions in the form of links or other CTAs that could lead visitors away from the page
The best SaaS landing pages are also heavily optimized for conversion and user experience, which means they’re constantly being tested and tweaked to see what works best. This could involve A/B testing different headlines, CTA buttons, or even page layouts to see which version performs better.
8 SaaS Landing Page Examples
Now let’s take a look at some specific examples of SaaS landing pages that exemplify these characteristics.
1. Moz Pro
MozPro’s free trial landing page is a great example of a simple, effective design. The headline is clear and relevant, the value proposition is well-written, and the CTA is impossible to miss. The page already lists the most attractive inclusions to get visitors to sign up for a free profile and avail the product for free for 30 days. The visual is simple and straightforward, with no frills.
This design keeps the focus on what’s important — the CTA.
2. Preciate
Preciate is a social recognition platform that’s used by companies like Uber, Airbnb, and Dell. And the landing page does a great job of promoting its product’s key features and benefits.
The headline is short and to the point, while the subheadline does a good job of explaining what the product does in a way that’s easy to understand. The value proposition is clear, and the CTA is well-designed and impossible to miss.
3. Monday
Monday.com is a project management tool that’s used by over 80,000 teams, and its page does a wonderful job of showcasing its features without throwing attention off the CTA to “get started.” The message is in the form of a question that will entice the reader to take action. The CTA button is big and colored to contrast with the dark background.
4. Airtable
Airtable’s SaaS landing page is a great example of how to use visuals to convey your message. The headline is clear and concise, and the CTA is prominent and hard to miss. But it’s the visual that makes this page stand out. The background is clean with white space, while the dynamic product video shows how the product works in a way that’s easy to understand.
5. MeisterTask
MeisterTask’s SaaS landing page is a great example of how to use social proof to build trust. The page features customer logos from some of the biggest companies in the world, as well as testimonials from satisfied customers.
The headline is clear and relevant, the value proposition is well-written, and the CTA is easy to spot. The page also does a good job of breaking down the features and benefits of the product to help visitors understand what they’re getting.
6. Zapier
Zapier’s SaaS landing page is a great example of how to use a CTA to promote a free trial. The headline is clear and relevant, the value proposition is concise and hits the mark, and the CTA is prominently displayed. The bright colors command attention, and the image does a good job of conveying what the product does.
7. Maze
Maze is a user testing tool that helps companies improve their conversion rates. And its SaaS landing page succeeds at promoting their product’s key features while also getting visitors to sign up for a free trial.
The visuals are simple and effective, and the dynamic image helps to keep the reader’s attention. The headline is clear, relevant, and to the point. The CTAs (“Get started free” and “Talk to sales’) are also prominently displayed.
8. Appcues
Appcues is a user onboarding and engagement platform that helps companies improve their conversion rates. What is great about its landing page is that it lists the product’s key benefits right up front.
The visuals are strong and do a great job showcasing the product’s features along with a product video. The headline is clear and relevant, and the CTA is hard to miss, effectively presenting options of whether to start building for free or to get a demo.
Create Landing Pages For Your SaaS Business With Markitors
If you’re looking for a simple, clean landing page design that’s been proven to convert, look no further than Markitors Powered by Elevato. Our team of experts will work with you to create a high-converting SaaS landing page. Plus, we can help you with all aspects of your SEO, from keyword research to technical SEO and more.
Schedule a consultation to learn more about our services and get started today.
