A content marketing strategy is a blueprint that focuses on how to create and promote content to attract prospective customers to your business.
A content marketing strategy starts by identifying what content to create.
Once a content plan has been established, the next step is to determine how to market your content using the four main types of online promotion: SEO, Pay Per Click Advertising, Email Marketing, and Social Media Marketing.
Then, once a content marketing strategy has been established, it's time to execute on the strategy.
There’s no denying it: attracting attention for your content today is hard.
In fact, by the time you roll out of bed in the morning, there are over 1 million blog posts already published around the world.
By the time you finish breakfast, there’s been over 70 million photos posted to Instagram in the last 24 hours.
And, by the time you finish reading this sentence, 20 million emails were sent.
In other words, by the time you’ve written, published and even thought about promoting your content, you’re one of a million people who have done the same thing that day.
Despite the competition, you may have seen certain competitors or people in your space have success.
They’re generating Instagram likes, getting comments on their blogs, and seem to be attracting the attention that you’d like for your content.
How do they do that?
A content marketing strategy provides a blueprint to get your content more attention and to drive more results. A strategy provides the exact blog posts to create, the keywords to target, and the steps to follow once you press "Publish."
SEO is at the core of content marketing.
Why? Because the key to a good content marketing strategy is sustainability.
SEO offers sustainable inbound traffic to your website. As long as people search for your keyword, and as long as Google ranks your website for that keyword, you will have guaranteed organic search traffic coming to your website each month. This is a big step to have some predictability in your business.
Without SEO at the core of a content strategy, you consistently have to recreate content that will deliver one-time results. Take an email campaign, or an infographic for example. There is a shelf life to that content, where an email campaign might have 24-48 hours of life before you have to create the next piece of content.
That's why SEO is at the core of content marketing. If a company can create good content for SEO, then the rest of the company's content marketing efforts have some more flexibility.
Our approach to creating a content marketing strategy is really simple.
We find content that has already done well.
We take what we find and make it better.
And then we promote that content directly to people who would be interested.
Let's take a deeper dive into each formula component.
Finding content that has done well
This is where you're hunting for content that IS getting the attention you're seeking.
The places to hunt:
- Google (Using search queries like, best + "keyword" + posts)
- Wikipedia (In the links section at the bottom of the page)
- Reddit (Under subreddits)
- Pinterest (Search your keyword and look for repinned content)
- Open Site Explorer (To look at competitor content)
- BuzzSumo (To find amazing content)
- Google (Looking at the first page)
After visiting each one of these resources, you'll have an entire list of content that people are actively seeking out and consuming. Now, it's time to make better content.
Creating better content than the rest
At this point, we've got our list of topics and titles to create. Now, we have to create it.
But how do you make something better?
Here are four ways to make content better:
- Bring content up to date (look for the content posted 2-3+ years ago)
- Make content comprehensive (develop content that has all the information in one place)
- Make content beautiful (design content so it's visually appealing)
- Write better content (produce content that's easier and more entertaining to read
After improving your content using one (or all) of these methods, you'll have created content that is ready to be shared with the masses.
Reaching the right people
Most people don't reach this step.
They create content. They schedule it to be posted on their brand's social media sites and consider their job to be done.
Not so fast.
The crucial component to a content marketing strategy is how you're going to get attention.
Here's four types of people to connect with:
- People who have an interest in your topic (and are likely to link to it)
- People who have already linked to similar content (and are likely to link to your version)
- People you've mentioned in your post (who are likely to share if they like it)
- People on forums (who appreciate valuable content, but can sniff out a marketer from a mile away)
These are the people that will make or break your content marketing strategy.
How we do it
We identify what types of content your customers want.
We take what we find and make it better.
We promote content directly to people who would be interested.
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What Our Clients Say
Markitors has grown our website from 0 visits to just over 60,000 monthly visits. Their digital marketing services are very effective in growing your brand online.
-Brian Mohr, Co-founder of Y Scouts
Our Founding Team
Markitors is a digital marketing startup located in the heart of Old Town Scottsdale. We connect small businesses with customers...and have a great time doing it. If you Google "digital marketing company," you'll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward.