In the sea of food and beverage products on the market, what makes some rise above the rest?
One factor at play is connection. Brands that connect with consumers based on core values are poised for success. A study from Deloitte found that 63% of consumers would pay more for products that are backed by social impact values.
Building a connection with shoppers is no longer optional. It’s a method of differentiation that helps food and beverage companies avoid becoming interchangeable.
The Deloitte report goes on to state “ Food is a highly emotive category; imagine the power that could be unlocked if brands became truly emotionally connected to their consumer based on shared values.”
If you’re looking for ways to build a connection with your target audience, consider meeting them where they spend much of their time—online.
A food and beverage blog combines visually appealing elements with meaningful messages, allowing your company to build name recognition, trust, and relationships with readers.
7 enticing food and beverage blogs
Blogging is an integral part of a well-rounded content marketing strategy and offers long term search engine optimization (SEO) benefits. That’s because you can target a specific keyword with each blog post, giving your web pages more opportunities to rank on the first page of search engine results.
Below are seven fresh and flavorful food blogs that whip up admiration from readers. Whatever your brand’s personality is, you can find inspiration for superb content in these examples.
Siete is the Spanish word for seven. The company was started by a Mexican-American family of seven committed to crafting delicious, grain-free Mexican food.
The company blog, Siete Stories, has a welcoming, familial feel to it. In addition to customer conversations and family profiles, the blog has employee spotlights that showcase why Siete employees enjoy working for the brand.
The blog incorporates Mexican culture as well with highlights from Cinco de Mayo celebrations and profiles of Siete family members. Overall, Siete produces a vibrant blog with a connection to family and food.
Next on our list of food marketing blogs is Enlightened. Enlightened brands itself as the “feel-good ice cream” thanks to its low-calorie products and dairy-free, keto, and fruit options. The Enlightened blog proves that the brand knows how to cater to its target audience of health-conscious consumers.
Take this post on soluble corn fiber for example.
This piece is a great tool for Enlightened to attract keto fanatics who are looking up this question in search engines. Searchers will find an answer to the question and learn about the ice cream that they can enjoy.
Enlightened also crafts posts Q&A sessions with registered dieticians.
As you can see, the focus of each article does not have to be on a specific product. Posts that provide valuable information are a benefit to your blog, whether they highlight your product or not.
Sustainability is at the heart of Taste Nirvana’s production practices. The family-owned business was started by a father-son duo looking to bring the taste of Thai coconut water to the masses.
The blog offers a way for Taste Nirvana to highlight its eco-friendly practices.
While posts like the one above place Taste Nirvana in a positive light, the blog takes a different approach to attract users to the website.
The blogging team understands that the search volume (amount of people searching a term on search engines monthly) for Thailand-related topics is much higher than the search volume for coconut water. So the company blog is filled with posts about Thailand.
Understanding what people are searching for on search engines allows companies to create valuable content. With posts like these, searchers get the information they desire and taste Nirvana benefits from increased brand recognition.
Handmade, wholesome oatmeal bars are the mainstay of Bobo’s and the snacks are loved by many. The company connects with customers of all ages thanks to its core values of being fun-loving, positive, collaborative, tenacious and effective.
Bobo’s showcases its core values through uplifting content that highlights the fun-loving aspect of the brand.
Bobo’s was started by a mother-daughter team and places an emphasis on family. The blog creates content for families like “ Back to School with Bobo’s” to feature the snack as an easy addition to school lunches.
Invented in Sweeden by food scientist Dr. Elin, Good Idea drinks are designed to balance blood sugar and get rid of post-meal slumps.
A unique feature of Good Drinks is that the company blog is written by a professional with decades of experience as a food scientist. That’s right. Dr. Elin brings her wealth of knowledge to each post.
Having an expert as an author for blog posts lends to the authority of a website for both readers and search engines.
Dr. Elin covers topics relating to blood sugar levels, energy balance, dietary research and more. Plus, the blog has an email subscription option so that readers can get health and wellness information delivered to their inbox.
Speaking of companies with strong values, Brew Dr. Kombucha is more than a fizzy probiotic beverage. The brewhouse uses its blog to promote core values rather than just their drink.
For instance, Brew Dr. discussed its commitment to aiding frontline workers amid the global health pandemic in an unconventional way.
With carefully crafted blog posts, the company displays its awareness and care for the community at large. Messages like these resonate with people on a deeper level than surface-level recipe or product announcement posts.
Developed by a mom searching for sugar-free drinks to serve her son, KidsLuv is a beverage company with a very clear target market—kids. But the company blog does a great job of balancing its posts to address the needs of kids and their parents.
KidsLuv posts guides and tips on encouraging healthy eating and overall healthy lifestyles in young children. In addition to this, the blog makes sure to create posts focused on health and well being for moms.
By widening the net of topics it addresses, KidsLuv increases the chances that people will stumble onto the company website and learn more about the products available. And the company’s content has double the chances to be featured in mom and kid-focused publications.
A five star blog is within reach
The food and beverage blogs featured above offer lessons in content creation that can guide you in your blogging journey. It takes patience and consistency to reap the benefits of blogging. But you don’t have to do it alone.
Get your blog and your brand name in front of more people by partnering with a food and beverage SEO agency. At Markitors, we worked with food and beverage companies and execute winning strategies tailored to their unique goals. From keyword research to content creation to behind the scenes technical improvements, we’re here to make blogging a breeze. Plus, we’re well versed in the alcohol advertising restrictions and other FTC regulations.
Get a free SEO audit to see what areas of your website need improvement.