The Best SEO COMPANY for Real Estate

Our search engine optimization services work best when we can target specific, local keywords. That’s what’s so exciting about SEO for real estate.

Your real estate group has something unique to offer a client. Whether it is expertise in a particular neighborhood, or selling a certain style home or working with a specific demographic. Doing real estate SEO enables us to market that uniqueness and use a targeted approach to connect your company and real estate agents with their ideal home buyers.

That brings home real results and an excellent return on investment, which is pretty exciting to us.

Real estate SEO requires a specialized approach due to the unique nature of the industry. It involves targeting location-specific keywords, understanding the behavior of buyers and sellers, and complying with industry regulations.

Home buyers often search for general real estate keywords like the examples below when looking for a new Realtor® or property listing. However, that doesn’t mean these are the most important keywords to rank for.

General Keyword Examples:

• “Realtor” 
• “Real estate agent” 
• “Houses for sale” 
• “Homes for sale” 
• “Condos for sale” 

The fact is, the return on investment for SEO efforts based on general keywords isn’t always the best. Why? For one, there is stiff competition. General keywords have some serious competition from big-spending competitors.

Beyond that, general keywords have low search intent. This means the people who search these keywords often aren’t looking to buy or sell a home.

You see, home buyers who are looking to buy usually search on their phones for specific long-tail keywords to discover hyper-specific neighborhoods. That means the more specific you are with local keywords, the more your real estate website will appear in high-intent search engine results that actually matter.

Here are some examples of these specific, “long-tail” keywords:

• “First time home buyer” 
• “First time home buyer programs” 
• “How to buy a house” 
• “Real estate company”
• “Real estate group” 
• “Real estate firm” 

SEO is a long-term strategy. While some improvements can be seen within a few months, significant results typically take 6-12 months. Patience and continuous optimization are key.

While it’s possible to implement basic SEO practices yourself, achieving optimal results often requires the expertise of professionals who stay updated on the latest trends and algorithm changes.

High-quality, relevant content is crucial for SEO. It engages users, encourages them to stay on your site longer, and signals to search engines that your website is valuable and authoritative.

Should a real estate business invest in social media or SEO?

The simple answer is both.

SEO is a “pull” strategy in real estate marketing. It works for you when you aren’t working, bringing in potential clients with no effort required.

Social media, on the other hand, is a “push” strategy. Realtors® continually push quality content to their network to develop a connection with their target audience. Social media requires Realtors® to put in consistent efforts to see a return. Whereas with SEO, once a Realtor® ranks organically in SERPs (search engine result pages) for a keyword phrase, lead generation is something that predictably happens with little ongoing maintenance.

Both “push” and “pull” strategies have their place in digital marketing, but we believe SEO is the best way to see regular returns.

According to the Bureau of Labor Statistics, the top 10% of Realtors® earn more than $119,000 a year, while the bottom 10% make $32,000. 

According to the NAR, there are 106,548 real estate brokerage firms in the United States today. That’s some pretty steep competition! The top real estate groups always pull in the big buyers and what’s left for the rest is slim pickings.

That’s why SEO is so vital for real estate marketing. When someone searches on Google for a real estate agency in their area and you are the first one to come up on search engine results pages, that’s more than just an opportunity to convert a visitor into a client, it also helps build brand reputation.

And brand reputation matters when the clientele is so predisposed to selecting what are considered “top” realty groups.

So if you want to build your brand reputation and make your way to that top percentage of real estate firms, SEO is the tool for you.

Building an authoritative, relevant backlink profile is a crucial aspect of any effective search engine campaign. At Markitors, we have a variety of methods for building quality backlinks including guest posting, quote placements, press releases, and more.

With our network of authoritative Digital PR partners, we craft high-quality content like community panel pieces, thought leadership pieces, and community spotlight pieces that build brand awareness and increase leads for our real estate agent clients.

If you want to learn more, check out our Digital PR services page for all our offerings.

One great way to get started optimizing your website for SEO is with keyword research. Finding the best local keywords for your business is really the start of any SEO strategy.

Using SEO tools like Google Analytics, Ahrefs, or Moz, you can go through potential keywords and highlight ones you’d like to target. Then you need to create quality content, build your backlink profile, and improve technical SEO, and you’ll be on your way to ranking in search results.

Of course, all that is easier said than done. So if things are starting to sound a little overwhelming, feel free to contact us. We can help answer any questions you may have. We are real estate SEO experts. Let us help you increase your SEO and generate leads.