Think of a digital marketing plan as a blueprint. There's a lot of stuff you can do in digital marketing, and it can be overwhelming. A digital marketing plan focuses on the tactics that will drive results. It simplifies things so that action is taken on the strategy.
There are a few things a digital marketing plan will accomplish:
- Evaluate which online marketing tactics will produce the best ROI.
- Identify prioritized action items
- Factor in how the competition stacks up against your business.
- Analyze how your customers spend their time when looking for your products or services.
- Determine what needs to change on your website for conversions.
- Establish a frequency for how often you should produce content.
- Delegate responsibilities so stuff gets done.
The end result is a prioritized plan you can follow to grow your business.
There are four core areas of digital marketing that you can use to grow your business:
- SEO: Search Engine Optimization
- PPC: Pay Per Click Advertising
- Email Marketing
- Social Media Marketing
Within those four core areas there are opportunities for each business. Some tactics will work better for some businesses than for others. The key is figuring out which tactics will work best, before investing time and dollars into a tactic that won't produce results.
Digital marketing connects your company with customers.
If you want more customers, digital marketing is a way to introduce your products and services to those customers online.
There are several places online where customers can learn about your business. We focus on search engines like Google, email inboxes like Gmail, and social media platforms like LinkedIn. These three core discovery engines drive results for clients.
Everything we sell at Markitors we do ourselves. We've grown our business by optimizing our site for search engines, and rank prominently for several keywords (that's probably how you found us). We are MailChimp experts, which if you're not familiar with MailChimp, is an email marketing platform that enables businesses to send out mass emails to subscribers. And, we have quite a following on social media to communicate who we are as a company.
So, we're a little biased in how digital marketing can be used. But we believe all businesses can utilize digital marketing in some shape or form. Contact us and we'll tell you more about how our clients use digital marketing to grow their business.
The classic "husband and wife" team is exactly who a digital marketing strategy is intended for. You guys are hustling, but need to know how to hustle in the direction because time and resources are scarce.
A digital marketing strategy gives you that clarity.
Our deliverables are a PDF, a spreadsheet, and a phone call with the team so you understand everything we're recommending. The end results, if you follow the strategy, can grow your business into a real business.
How we do it
First, we develop a marketing plan based on your business’ challenges and goals.
2. Build Out
Second, we build out the strategies as back-links, PPC or email campaigns or blog posts.
Last, we deliver site traffic, leads, and conversions all in a detailed report.
Our Client Footprint
Years In Business
Employees In Scottsdale
We’re Forbes Contributors
What Our Clients Say
Markitors has grown our website from 0 visits to just over 60,000 monthly visits. Their digital marketing services are very effective in growing your brand online.
-Brian Mohr, Co-founder of Y Scouts
Our Founding Team
Markitors is a digital marketing startup located in the heart of Old Town Scottsdale. We connect small businesses with customers...and have a great time doing it. If you Google "digital marketing company," you'll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward.