Pet Food Ads
Over the past decade, the pet care market has seen some pretty impressive growth. As of 2019, the industry is worth almost $100 billion.
Growth isn’t slowing down for the pet care industry, either, thanks to an increase in pet ownership in the United States.
As an owner of a pet products company, you know how competitive this expanding industry is—especially for small businesses.
Therefore, you are in search of a way to boost your company’s visibility by learning more about pet food and product ads. One of the best ways to achieve this boosted visibility is through a comprehensively structured ad campaign.
Before you get started on your advertising strategy, though, there are a few things to keep in mind.
First, there are regulations to be aware of when advertising on Google, such as its trademark policy.
Google’s trademark policy states that resellers can use trademarks if their ads meet certain requirements. For example, an ad can use a trademark if it has a landing page with a product’s purchase information.
Google doesn’t allow ads to refer to a trademark for competitive purposes or unclear ads where a customer can’t tell if you’re a reseller or informational site.
Another factor to recognize when planning an ad campaign is cost. In the era of big online competition like Amazon, customers have a wide variety of options to choose from for their pet products. As a result, the cost of pet food ads can get expensive.
On average, the cost of an ad pay per click ranges between $2-$25, depending on what keyword is targeted.
Let’s assume your average conversion rate is 2%—for every 100 people who visit, two will become new customers. So, you end up paying $200-$2500 on advertising to get new customers.
By now, you might feel ready to jump right into advertising alternatives for your pet food and product ads. If so, feel free to skip to our advertising alternatives sections or head over to our Pet Products SEO page.
Otherwise, you can keep reading to see examples of pet food ads on Google and Facebook, top keywords & their cost, and get some inspiration for your keyword ideas.
First, we’re going to take a look at Google Ads and what they can do for pet product companies.
Google Ads are often seen as beneficial, but why? Typically, Google Ads are seen as a benefit due to their influence on conversions.
When a business’s advertising results in conversions of potential customers, it can often be traced to a Google Ad.
You might be asking yourself: how are Google Ads successful for pet food and product companies?
When searching for pet food or products, a customer is presented with an appealing Google Ad when they want those services the most.
Below, we look at several examples of pet food and product ads on Google ads and explain why that ad works.
Why this ad works: This ad works for several reasons. First, the copy starts by saying its pet food is “100% ethically sourced.” More customers want to know about what’s in their pet’s food as well as where it came from. Additionally, this ad copy also makes the appealing offer of free shipping on orders over a certain amount.
Why this ad works: Includes site links with the ad copy. By having site links below this ad, a customer can easily navigate from this ad on Google to a page on this company’s website.
Why this ad works: Like our previous examples, this ad includes site links and appealing to the customer through its language. Plus, the copy appeals to customers by sharing it provides locally and independently printed t-shirts.
Here, we have put together a list of 10 of the top keywords for pet food ads along with their average cost per click on Google ads:
- pet food – $6.00 / click
- speciality pet products – $2.00 / click
- pet food delivered – $9.00 / click
- healthy pet products – $1.70 / click
- pet products – $3.00 / click
- wellness pet products – $9.00 / click
- pet supplies – $2.50 / click
- best dry dog food – $2.50 / click
- pet food prescription diet – $15.00 / click
- pet food for cats – $15.00 / click
While some pet food ads can target keywords that cost as little as $2, others can cost up to $30. As a result, you’ll end up paying Google that keyword’s price every time someone clicks your ad.
Another method to consider for pet product ads is through Facebook.
This example of Facebook ads shows a pet product company’s ads that focus on products to help your pet’s digestion.
Why it works: These ads make an attractive offer with discount codes and free shipping for the featured products. Plus, the language of the ad is upbeat, which can be seen visually thanks to the copy’s use of emojis.
Next, we’ll look at an ad campaign that features this pet company’s natural pet food.
Why it works: Who doesn’t love cute pet pictures? By using pet photos like this as featured images, these ads are visually appealing. The ad also appeals to the customer who wants to know the ingredients of the pet food they’re buying.
Why it works: These ads are visually appealing by using pet pictures and videos like our last example. Another plus is using a customer’s testimony in one ad, which draws in customers by showing others enjoyed this product.
What are the advantages your pet product company might get from an ad campaign that utilizes search engine optimization (SEO)? The three major benefits that an SEO campaign can offer are the three C’s: otherwise known as Clicks, Costs, and Conversions.
When searching for the keyword “pet food express,” approximately 97% of people click on organic results. That means the remaining 3% are the only ones clicking on paid ad results.
You’re likely wondering what is causing such a large gap between paid and organic traffic.
The answer is this: most people usually trust organic results over sponsored results.
Another interesting factor that can impact search traffic is how Google shows certain results.
If I search “pet food near me,” my first results are not sponsored ads. Instead, my first results are a list of locations related to my query of pet food near me:
All in all, both Google and general customers put their trust in organic search results. This preference for organic results can have an impact on your overall advertising costs as well.
The Big Question: How Do Pet Food & Product Companies Connect With More Customers?
In the end, the goal of any advertising method you choose should be to provide successful business growth. As you’ve already seen, the way you can achieve this growth can vary: you can try Google and Facebook ads as well as SEO.
We might be biased, but if we owned a pet product company, we’d likely want to invest in SEO.
Regardless, we believe that search engine optimization is one of the best ways to create genuine and sustainable business growth.
This belief holds for small businesses, especially in competitive industries. Having a method you can rely on for business growth is beneficial in competing with big-name companies.
We get started by scheduling a 15-minute call to learn more about your business. Next, we’ll conduct a free SEO audit on your website, any major competitors, and keywords.
If it’s clear that working together makes sense after analyzing this information, we’ll propose one of our SEO solutions for your company.
In the meantime, check out our industry blogs and even get some inspiration for pet food marketing ideas!