When you’re running a business, it’s important to know your competition. Not only do you need to be aware of what they’re doing and what services they offer, but also how they’re performing online and what keywords they’re targeting. You’re probably wondering how to find competitors’ keywords. Luckily, we’re going to teach you how to find a list of keywords you should be targeting to keep up with your competition.
Knowing which organic keywords they are optimizing for is a huge advantage in today’s business world. This helps you understand their content marketing strategy, and it can give you some valuable insights into their business.
In this blog post, we’ll show you how to find your competitors’ keywords and leverage this information to propel your website to the top of search engine results pages.
Competitor Keyword Analysis: Tools You Need
You might ask: how do I find what keywords are my competitors using? The answer is: by using a variety of tools.
There are many different ways to check competitor keywords, and the best method for you will depend on your needs and budget. Here are some popular options:
- Google AdWords Keyword Planner: This free tool from Google shows you the average monthly search volume for a given keyword, as well as suggested bid prices.
- Moz Keyword Explorer: This paid tool from Moz shows you keyword difficulty (a measure of how hard it would be to rank for a given keyword), as well as estimated click-through rate and organic competition.
- Spyfu: This paid tool shows you what keywords your competitors are bidding on in Google AdWords, as well as how much they’re spending.
- Semrush: This paid marketing platform provides data on keyword difficulty, organic search volume, CPC, and more.
- Ahrefs: This paid SEO platform also offers keyword difficulty, along with SERP features, and estimated organic traffic.
Check Competitors’ Keywords: Acquiring Valuable Competitor Data from Specialists
If you have no time to learn how to navigate different keyword research tools, it can be helpful to consult with experienced SEO specialists who can help you understand your competitors’ digital marketing strategies. These experts can analyze your competitor’s website and their backlink profile to identify which relevant keywords they are targeting, as well as what content is ranking for those keywords.
SEO experts can also help you understand your competitors’ link-building strategies, as well as which keywords they are bidding on in paid search. This information can be invaluable in helping you create a comprehensive digital marketing strategy that covers content, technical SEO, digital PR, and more. Gain a competitive edge by working with a digital marketing agency to find competitors’ keywords.
Keyword Metrics To Consider
When you’re looking at competitor keywords, there are a few different metrics you’ll want to consider:
- Search volume: This indicates how many people are searching for a given target keyword each month.
- Keyword difficulty: This measures how hard it would be to rank for a given target keyword. A lower difficulty score means it will be easier to rank for the keyword.
- Estimated traffic: This is a projection of how much traffic you could potentially get from ranking for a given target keyword.
- CPC: This is the average cost-per-click for a given target keyword. This metric can be helpful in understanding the commercial value of a given keyword.
Choosing Which Competitor Keywords To Use
Once you’ve completed competitive keyword analysis and identified a list of keywords that you’d like to target, it’s important to consider how these keywords will fit into your overall marketing strategy. You’ll need to consider the search volume, keyword difficulty, and estimated organic traffic of each keyword, as well as your own business goals.
For example, if you’re a small business with a limited budget, you might want to focus on low-difficulty search terms with high search volume. Alternatively, if you’re a larger business with more resources, you could target high-difficulty keywords that have high estimated traffic.
Ultimately, the decision of which competitor keywords to use will come down to what makes the most sense for your business. There is no one-size-fits-all answer, so it’s important to consider all of the factors before making a decision.
How To Use Competitor Keyword Data
Once you have a list of keywords, it’s time to put that data to use! Here are some tips for using competitor keyword data to improve your SEO:
Target long-tail keywords
Long-tail keywords are those three- and four-keyword phrases that are specific to what you sell. They may have lower search volume than general search terms, but they’re often easier to rank for and can be more valuable in the long run. Use competitor keyword data to find long-tail keywords that you can target in your strategy.
Find new keyword ideas
If you’re stuck in a rut and struggling to come up with new keyword ideas, competitor keyword data can be a valuable resource. Use it to find new keywords that you can target.
Understand your competition
By looking at the organic keywords your competitors are targeting, you can get a better understanding of their business and what they’re trying to achieve. This can help you adjust your own strategy and stay one step ahead of the competition.
Improve your content
Use competitor keyword data and identify keyword gaps to improve the content on your website. If you’re not ranking for a particular keyword, look at the content on your competitors’ websites and see how you can improve upon it.
Increase your search visibility
By targeting the right organic keywords, you can increase your visibility in search results and reach a larger audience. Use competitor keyword data to find keywords that you can target to improve your search visibility.
The Bottom Line
Competitor keyword data is a valuable asset for any business. By using the right tools or partnering with the right provider, you can easily find the valuable keywords your competitors are targeting and use that information to improve your own SEO. Implement the tips above to start using competitor keyword data to your advantage!
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